Rebel Radio Network – Breeze and Rebel FM Media Partnership Apple & Grape Harvest Festival, March 2026
The Festival plays an important role in supporting the Stanthorpe and surrounding community by creating a major platform for tourism, local trade, regional produce, food, wine, entertainment and community pride. It is more than a festival; it is a celebration of the people, businesses and industries that help make Stanthorpe and the Granite Belt such a unique destination.
The media partnership with Rebel FM and The Breeze provided valuable support in promoting the Festival across local and visitor markets. As local radio stations, Rebel FM and The Breeze were able to help keep the Festival front of mind, encourage community participation and promote key events across the Festival program.
This support also allowed Rebel FM and The Breeze to actively participate in two of the Festival’s major events, with Rebel FM involved in the Street Carnival and The Breeze supporting the Wine & Food Fiesta. These on-site activations added energy, visibility and local radio presence to the Festival weekend.
Importantly, the campaign also promoted Stanthorpe beyond the local region, reaching audiences across the wider Darling Downs, Gold Coast and Logan markets. This helped position the Apple & Grape Harvest Festival as a major regional event and encouraged visitation to Stanthorpe, supporting tourism, local businesses and the wider Granite Belt economy.
Through on-air promotion, live support, event participation and broader campaign activity, Rebel FM and The Breeze were proud to play a role in helping promote one of the region’s most significant community events.
In addition to the individual event activations, Rebel FM and The Breeze provided major radio support for the Apple & Grape Harvest Festival, helping promote the Festival across local and visitor markets.
This support included a broader radio campaign designed to build awareness of the Festival, promote key events, encourage ticket sales and keep the Festival program front of mind with listeners in the lead-up to the event.
- 100 prime time 30 second radio commercials across Rebel FM and The Breeze on the Gold Coast and Logan to promote Festival bookings
- 200 prime time 30 second radio commercials across Rebel FM and The Breeze during January and February across the Darling Downs market, reaching Stanthorpe, Goondiwindi, Chinchilla and Tenterfield
- Daily updates on the Rebel FM and The Breeze Breakfast Shows, reminding listeners what was coming up on the Festival program and promoting the Festival website
- Up to 6 radio commercials written and produced during the campaign
- Radio support promoting major events across the Festival program
- On-air support for the Apple & Grape Festival Gala Ball
- 50 prime time 30 second radio commercials promoting ticket sales for the Gala Ball
- Judging support for the Apple & Grape Young Ambassador program
The total radio campaign value was $15,642, with a discounted Festival investment of $3,910.50 including GST.
Additional charity support for the Gala Ball and Ambassador program was valued at $6,765.
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