Ash & Jake’s Drive Home Test Drive – Pickering Automotive
Radio Station: Rebel FM Gold Coast
Date of Activation: August 2026
Overview
Throughout August, Pickering Automotive continued its partnership with Ash & Jake’s Drive Home Test Drive, providing Rebel FM listeners with regular automotive content during the afternoon drive.
Weekly on-air segments with Maurie Pickering continued to deliver useful vehicle advice, new model information and broader industry insights. Supporting digital and social content helped extend the campaign beyond radio and maintain strong visibility for Pickering Automotive with listeners considering their next vehicle.
Inclusions – August 2026
- Weekly 90-second Drive Home Test Drive segments
- Regular on-air sponsorship mentions and brand integration
- Vehicle advice, new model updates and automotive discussions
- Monthly social media test drive video
- Cross-platform promotion across radio, website and social media
Outcomes – August 2026
- Continued strong brand visibility across Rebel FM.
- Strengthened Pickering Automotive’s position as a trusted source of automotive knowledge.
- Supported ongoing awareness of the dealership, vehicle range and services.
- Extended audience reach through supporting digital and social activity.
- Maintained brand consideration with listeners in the market for their next vehicle.
Summary
August delivered another consistent month of trusted automotive content across on-air and digital channels. The ongoing partnership with Rebel FM continued to strengthen Pickering Automotive’s connection with listeners while supporting brand awareness, credibility and vehicle consideration.