Ash & Jake’s Drive Home Test Drive – Pickering Automotive
Radio Station: Rebel FM Gold Coast
Date of Activation: July 2026
Overview
Throughout July, Pickering Automotive continued its partnership with Ash & Jake’s Drive Home Test Drive, delivering trusted automotive content to Rebel FM listeners during the afternoon drive.
Regular on-air segments with Maurie Pickering provided practical vehicle advice, new model updates and industry insights, supported by digital and social content to keep Pickering Automotive visible and front-of-mind with prospective buyers.
Inclusions – July 2026
- Weekly 90-second Drive Home Test Drive segments
- On-air sponsorship mentions and brand integration
- Vehicle advice, updates and new model discussions
- Monthly social media test drive video
- Cross-platform promotion across radio, website and social media
Outcomes – July 2026
- Maintained consistent brand visibility across Rebel FM.
- Reinforced Pickering Automotive’s position as a trusted automotive expert.
- Increased awareness of the dealership, vehicle range and services.
- Extended campaign reach through digital and social content.
- Kept the brand front-of-mind with listeners considering their next vehicle.
Summary
July continued to deliver a strong mix of trusted on-air automotive content and supporting digital engagement. The ongoing partnership strengthened Pickering Automotive’s connection with Rebel FM listeners while reinforcing brand awareness, expertise and consideration.
Videos
Social Media Graphics
