Ash & Jake’s Drive Home Test Drive – Pickering Automotive
Radio Station: Rebel FM Gold Coast
Date of Activation: June 2026
Overview
June continued Pickering Automotive’s partnership with Ash & Jake’s Drive Home Test Drive, delivering trusted automotive content to Rebel FM listeners during the afternoon drive home.
Throughout the month, the campaign maintained its focus on showcasing Pickering Automotive’s expertise through practical vehicle advice, new model discussions, and engaging conversations with Maurie Pickering. Combined with supporting social media content, the campaign continued to strengthen brand awareness and keep Pickering Automotive front-of-mind with prospective vehicle buyers.
Inclusions – June 2026
- Weekly 90-second Drive Home Test Drive segments
- On-air sponsorship mentions and brand integration
- Expert vehicle buying advice and automotive updates
- Monthly social media test drive video
- Cross-platform promotion across radio, website, and social media
Outcomes – June 2026
- Maintained strong brand visibility through consistent on-air presence.
- Continued positioning Pickering Automotive as a trusted automotive expert.
- Increased awareness of the dealership’s range, services, and industry knowledge.
- Extended audience engagement through supporting digital and social media content.
- Reinforced consideration among listeners planning their next vehicle purchase.
Summary
The June campaign continued to successfully combine informative radio content with digital engagement, strengthening Pickering Automotive’s connection with the Rebel FM audience. The ongoing partnership has reinforced trust, increased brand recognition, and positioned Pickering Automotive as a leading destination for expert automotive advice and vehicle sales.
Supporting Material
This report is supported by:
- Audio examples of on-air segments and sponsorship mentions
- Video inclusions
- Screenshots of social media content and campaign activity
Videos
Social Media Graphics
