Ash & Jake’s Drive Home Test Drive – Pickering Automotive

Radio Station: Rebel FM

Date of Activation: May 2026

Overview

Pickering Automotive continued its partnership with Ash & Jake’s Drive Home Test Drive throughout May, delivering expert automotive insights to listeners across the Gold Coast and surrounding regions.

The campaign combines trusted on-air personalities with the knowledge and experience of Maurie Pickering, creating engaging content that helps listeners navigate the vehicle buying process while reinforcing Pickering Automotive as a leading automotive destination.

Through a mix of weekly radio segments, brand integration, and social media content, the campaign continues to build awareness, credibility, and consideration among prospective vehicle buyers.

Inclusions – May 2026

Weekly 90-Second Drive Home Test Drive segments
On-air brand integration and sponsorship mentions
Expert automotive commentary and vehicle buying advice
Discussion of current vehicle trends, features, and offers
Monthly social media test drive video content
Cross-platform exposure across radio, website, and social channels

Outcomes – May 2026

Continued positioning of Pickering Automotive as a trusted automotive expert
Strong association with the highly engaged Ash & Jake Drive audience
Increased awareness of Pickering Automotive’s vehicle range and expertise
Ongoing audience engagement through practical and informative content
Additional digital reach through social media test drive videos
Reinforcement of Pickering Automotive as a top-of-mind destination for vehicle buyers

Supporting Material

This report is supported by:

Audio examples of on-air segments and sponsorship mentions
Screenshots of social media and digital campaign activity

Summary

The Drive Home Test Drive continues to provide a valuable platform for Pickering Automotive to connect with potential vehicle buyers through trusted, informative content. By combining radio and digital channels, the campaign is successfully building brand awareness, credibility, and consideration across the market.