Ash & Jake’s Drive Home Test Drive – Pickering Automotive

The campaign combined consistent on-air presence with engaging digital content, delivering weekly, bite-sized automotive insights directly to listeners during the high-attention Drive shift. Featuring Maurie Pickering alongside Ash & Jake, the segment focused on new vehicle releases, buying tips, brand comparisons, and current offers—building trust and authority with an audience actively considering their next vehicle purchase.

Supporting this, monthly social media test drive videos extended the reach beyond radio, giving audiences a visual and interactive experience with featured vehicles and reinforcing the Pickering Automotive brand across multiple platforms.

• Weekly 90-Second On-Air Segment
  Live-to-air feature within Ash & Jake’s Drive Show, positioning Pickering Automotive as the expert voice in automotive advice.
• Brand Integration & Mentions
  Consistent inclusion of Pickering Automotive within segment introductions, content discussion, and positioning as the trusted source for car buying guidance.
• Content-Led Messaging
  Segments focused on:
  • Latest vehicle releases
  • What to look for when buying
  • Brand and model comparisons
  • Current offers and dealership insights
• Monthly Social Media Test Drive Videos
  Professionally presented video content featuring Ash & Jake with Maurie Pickering, showcasing vehicles and extending campaign reach across digital channels.
• Cross-Platform Exposure
  Integration across Rebel FM on-air, website, and social media channels to maximise audience touchpoints and engagement.

• Strong Brand Positioning
  Pickering Automotive was positioned as a trusted, knowledgeable authority in the automotive space, aligning with the credibility and personality of Ash & Jake.
• Consistent Audience Engagement
  Weekly appointment-style listening encouraged repeat tune-in from listeners interested in purchasing or upgrading vehicles.
• Increased Awareness of Range & Expertise
  The campaign highlighted the breadth of brands and vehicles available through Pickering Automotive, reinforcing choice and value.
• Enhanced Digital Engagement
  Social media test drive videos provided additional visibility, shareable content, and deeper engagement with audiences beyond on-air exposure.
• Consideration & Intent Growth
  By delivering practical, easy-to-understand advice, the campaign supported listeners in their decision-making journey—positioning Pickering Automotive top-of-mind when ready to purchase.

Social Media Graphics

Audio