Breeze Breakfast Show Browns Plains Homemaker

Radio Station: Breeze Logan
Show: Dave Stretton’s Breakfast Show
Date of Activation: May 2026

Overview

Browns Plains Homemaker continued its partnership with the Breeze 92.1 FM Breakfast Show with Dave Stretton throughout May, delivering a consistent multi-media campaign designed to build local awareness and keep the centre top-of-mind with Logan and surrounding audiences.

By combining the reach and frequency of radio with engaging social media content, the campaign created multiple touchpoints throughout the month, helping reinforce Browns Plains Homemaker as a destination for home, lifestyle, furniture, and retail shopping.

Inclusions – May 2026

  • Breakfast Show sponsorship with Dave Stretton
  • Hour opener sponsorship mentions throughout Breakfast
  • Promotional pointers with sponsor tags
  • Weekly live reads promoting centre activity and key messages
  • Social media support and video content featuring Dave Stretton
  • Bonus airtime where available
  • Website and digital sponsorship integration

Outcomes – May 2026

  • Strong and consistent brand exposure across both radio and social media platforms
  • Increased awareness through repeated Breakfast Show association
  • Multiple audience touchpoints delivered through on-air and digital activity
  • Enhanced engagement through personality-led social media content
  • Reinforced Browns Plains Homemaker’s position as a recognised local shopping destination for surrounding areas and Scenic Rim markets.

Summary

The May campaign successfully combined radio and social media to maximise audience reach and engagement. Through Breakfast Show sponsorship, live reads, promotional messaging, and social content featuring Dave Stretton, Browns Plains Homemaker maintained a strong presence with local listeners while building ongoing familiarity and consideration across the market.

Supporting Materials

This report is supported by:

  • Audio examples of on-air sponsorship activity
  • Screenshots of social media content and campaign integration
  • Examples of digital and promotional activity completed during May

Social Media Graphics

Audio