Browns Plains Mazda – $10,000 Cashback Giveaway

Radio Station: Rebel FM & The Breeze
Date of Activation: December 2025

Overview

Browns Plains Mazda successfully delivered its second annual $10,000 Cashback Giveaway, rewarding a loyal customer who purchased a vehicle in the lead-up months. The winner’s draw was the centrepiece of a high-energy outside broadcast, designed to drive foot traffic, brand visibility and community engagement.

The event was hosted on site by Rebel FM Logan’s Brooksy & JD, creating an exciting live atmosphere supported by a free community BBQ. Additional reach was delivered through 92.1 The Breeze Logan, with Breakfast host Dave Stretton attending on site to provide live crosses and interviews, extending exposure across multiple audiences.

The combination of strong on-air promotion, social media support and live activation ensured strong awareness, attendance and local buzz around the Browns Plains Mazda brand.

Inclusions

Rebel FM Logan

    • Outside Broadcast on site – Friday 6 December 2025.
    • 3-hour live broadcast from Browns Plains Mazda (9:00am – 12:00pm)
    • Rebel FM mascot activation – inflatable dog
    • Prizes and giveaways during the broadcast
    • Fully manned BBQ and sausage sizzle
    • Live interviews with Browns Plains Mazda representatives
    • 50 x 30-second radio promotional pointers in the lead-up to the event
      (Monday 1 December – Saturday 6 December)
    • 5 x live reads on Rebel FM Breakfast
      (Monday 1 December – Friday 5 December)
    • Organic social media coverage on Rebel FM Facebook & Instagram
    • Paid social media campaign including:

– Graphic design
– Copy production
– Content creation and promotion

The Breeze Logan (92.1 FM)

  • 3 hours on site with Breeze personality
  • 9 live crosses from the event (9:00am – 12:00pm)
  • Live interviews with Browns Plains Mazda representatives
  • 50 x 30-second radio promotional pointers in the lead-up to the event
    (Monday 1 December – Saturday 6 December)
  • Organic social media coverage on The Breeze Facebook & Instagram
  • Copy production

Outcomes

  • Strong local awareness generated through multi-station radio coverage
  • High engagement and attendance at the live draw and BBQ activation
  • Reinforced Browns Plains Mazda’s reputation as a community-focused dealership
  • Consistent brand presence across radio, social media and on-site activation
  • Positive audience interaction with on-air talent, giveaways and live interviews
  • Successful delivery of the $10,000 cashback draw, creating excitement, trust and credibility for the promotion.

Photo Gallery

Audio