It can be difficult to identify a worthy marketing investment in today’s digital landscape where technology fads come and go. Good thing, there is at least one trend that we’re sure is here to stay, and that is content marketing.
Approximately ten thousand times by now, you’ve heard the cliche “Content is King” and it’s true. It should be part of every SEO strategy and also crucial for branding. Content marketing consists of all marketing activities that focus on creating and sharing information to educate users. It is effective when it provides the consumer with accurate and unbiased information. Content marketing is the publication material to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. It may not be a form of advertising but it is extremely effective.
Content marketing creates value
As a good content marketer, creating value is what lies in your heart. But it should always be the consumer who is the initial recipient of that benefit. In other words, the content should always benefit the people that will read it. Once a relationship of trust had been built with a particular target audience, it is an advantage for a marketer that lies much further downstream. When people see value on your content, they will keep coming back and visit your website to check on your new updates. This will create more traffic on your site, and increase the chance of you having more backlinks. People tend to link back to contents that has value and relevancy with their contents.
It really doesn’t matter if your website looks really good, it probably looks better than your competitor that is ranked much higher than your site. And you’re wondering how a horrific-looking site still out tanks your modern and innovative website that has all the bells and whistles? Search engines are just a computer algorithm. It analyzes websites for specific attributes using a mathematical equation. In short, a computer cannot determine what looks good aesthetically and which web sites are an eye-sore. At the end of the day, your content carries the most weight for ranking.
The main reason why there are websites that are doing extremely well in search engines without spending a lot of marketing dollars. They have a strong focus on content marketing.
What are the types of content marketing?
Interest is the keyword here. Content marketing is the act of creating and sharing content which doesn’t involve any selling or promoting products but which generates consumer interest. You have to put yourself in the shoes of your consumers in order to build trust and connection.with them.
Did you know that content marketing is three times better than paid advertising in terms of capturing leads? Below are just a few approaches you can take to content marketing:
Today, infographics are all over the digital landscape and for a good reason. No other format of mediums can convey information quickly and effectively as good as an infographic. Infographics are known for being catchy and deliver good results. In today’s world, relevance is a king. And the perfect format to share your content as they can be shared months after being produced and still be seen as relevant as before are infographics. In short, they are an evergreen format.
With a good reason, it’s become cheaper than ever to implement online video marketing. The reason why more and more small businesses are discovering the power of it. Thanks to Youtube and the like, posting and sharing of video content online has never been easy.
Video content is the “WOW” factor of your online marketing. Not to belittle the written word, but videos add a punch to your marketing efforts that text just can’t. They stimulate viewers in ways that are impossible to do with text. They are so effective and eye-catching.
Social media posts
Social media is vital for your business marketing strategy whether you are a startup or a small business. It’s one of the many digital touchpoints that can be used for driving website traffic, generating sales and building engagement and having conversations with your customer base. Being active in social media has been proven to enhance not only brand awareness but also trust and reputation. In fact, multiple others have confirmed the importance of social media to influence a person’s journey to purchasing a product.
Blog posts and articles
Blogging is a great way to generate fresh content on your website and provide a catalyst for email marketing, social media promotion to drive traffic to your website. The main goal is to drive more traffic to your website by creating and posting quality contents on a regular basis. When you do this, it creates one more indexed page on your website, meaning more likely your website to show up in search engines. Posting fresh contents on your website informs search engines such as Google that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.
You posted a fresh blog on your website and you call it a day, but it doesn’t end there. You want to make sure that you also promote your blog across social media platforms. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts.
Grow your business with content marketing
By putting information about your business out in front of an audience to which you may never have otherwise had access, content marketing can help you grow your business. Anytime a piece of content is shared with someone, your business has been placed in front of a potential new customer and has the opportunity to grow.
The key to content marketing is to be consistent and clearly defined. To make sure you met your objective of reaching potential customers. Quality content is at the forefront of all digital marketing strategies. Always remember that “content is king”.