Dave’s Mowers Jimboomba Season Opener
Overview
The campaign was designed to build awareness of the Season Opener in the lead-up to the event and drive listeners to the store on the day through a combination of on-air promotion, live activation activity and organic social media.
A key promotional offer encouraged customers purchasing any Cub Cadet at the everyday price to receive $500 worth of DEWALT gear free. The campaign also promoted the opportunity for qualifying customers to go into the draw for double passes to the Ipswich V8 Supercars.
Rebel 90.5’s live presence added energy and visibility to the event, with the station team engaging customers on site and supporting Dave’s Mowers as a long-standing local, family-owned outdoor power equipment business.
Inclusions
The Dave’s Mowers Season Opener campaign included:
- Rebel 90.5 on-air promotional activity in the lead-up to the event.
- Promotional pointers and event messaging for announcers.
- Live reads supporting the Season Opener and key promotional offers.
- Live outside broadcast crosses from Dave’s Mowers Jimboomba.
- Event-day on-air mentions encouraging listeners to visit the activation.
- Rebel 90.5 branded outside activation setup.
- On-site representation from Ash Palmero, Rebel 90.5’s Drive Host, Jodie Shepherd and Mandy Simmons.
- Organic social media promotion across Rebel 90.5 channels.
- Event-day social media coverage.
- Promotion of the Cub Cadet offer, including $500 worth of DEWALT gear free with qualifying purchases.
- Promotion of the Ipswich V8 Supercars ticket draw.
- Rebel promotional giveaways and prizes during the activation.
- Photography and short-form video captured during the event for campaign reporting and promotional use.
- Audio and live broadcast content generated from the activation.
Outcomes
Rebel 90.5 established a visible live presence at the Jimboomba store, helping create additional activity and atmosphere around the Carpark Sale while giving listeners a clear reason to visit the new location.
The campaign consistently communicated the Dave’s Mowers Season Opener, the store’s new 58 Anders Street location and the key Cub Cadet and DEWALT promotional offer across multiple audience touchpoints.
The live activation also gave Rebel 90.5 the opportunity to engage directly with customers and the local community, while supporting the client with event-day content, live broadcast activity and social media material that could be captured for post-campaign reporting.
Overall, the campaign provided Dave’s Mowers with a strong local promotional presence across radio, social media and the live activation environment, reinforcing awareness of the Jimboomba store and supporting the Season Opener event.
Photos
Social Media Graphics
