Deaf Lottery on The Breeze

Deaf Lottery partnered with The Breeze Network as the exclusive show sponsor of Weekend Mornings with Jodie Shepherd, leveraging Jodie’s warm, trusted on-air presence to build stronger brand awareness and drive lottery ticket sales across the Gold Coast and regional Queensland.

This campaign was designed to position Deaf Lottery as a meaningful, community-focused organisation while tapping into Jodie’s established listener connection. Her role as an on-air influencer ensured the message felt personal, credible, and aligned with the Breeze audience’s lifestyle and values.

• Show sponsorship across Weekend Mornings with Jodie Shepherd
• Branded hour openers reinforcing Deaf Lottery as the official sponsor
• Weekly live reads delivered by Jodie, adding authenticity and personal endorsement
• Rotating promotional pointers each weekend to maintain top-of-mind awareness

Digital & Social Media Support

• Weekly social media coverage featuring Jodie Shepherd
• Posts included key messaging, campaign reminders, and calls to action linking to Deaf Lottery
• Cross-promotion on The Breeze Network’s Facebook and Instagram channels

• Consistent weekend integration placed Deaf Lottery in front of an engaged, loyal listener base across the Gold Coast and regional Queensland.
• Jodie Shepherd’s influencer-style delivery strengthened trust and improved message recall.
• Social media activity expanded the reach beyond broadcast, generating additional impressions and engagement across platforms.

Audience Engagement & Sales Influence

• Messaging prompted listeners to explore Deaf Lottery’s mission and prize offerings.
• Increased visibility during peak weekend listening times supported interest in lottery ticket purchases.
• The sponsorship successfully connected Deaf Lottery with a regional audience that values community initiatives and lifestyle-based content.

Brand Alignment & Community Impact

• The partnership reinforced Deaf Lottery’s commitment to supporting Australians who are deaf or hard of hearing.
• Positioning Deaf Lottery within a feel-good, relaxed weekend show environment matched the tone of the brand and improved audience receptivity.

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