Win a Framed Artwork Alice’s Attic By Dean Turner
Radio Station: Rebel FM
Date of Activation: December 2025
Overview
Rebel FM brought rock art to life with a high-impact promotional campaign giving listeners the chance to win a framed Alice’s Attic artwork by Dean Turner. The promotion tapped into the heart of Rebel FM’s audience—rock lovers who live loud and appreciate the legends.
The on-air and online execution delivered strong engagement, amplified brand awareness for Alice’s Attic, and positioned Rebel FM as the station where music culture and creativity collide. By combining radio, social, and announcer interaction, the campaign cut through with energy, authenticity, and edge.
Inclusions
Extensive Radio Schedule – Rebel FM Network
- High-frequency commercial schedule across the Rebel FM stations.
- Rock-driven, attention-grabbing creative used to spark listener interest.
- Targeted dayparts to maximise reach among core 25–54 rock audience.
Announcer Mentions
- Live and pre-recorded mentions across key shows.
- Talent endorsements that added credibility, personality, and momentum.
- Drive and Breakfast shows incorporated conversational hooks to promote entries.
Digital & Social Media
- Dedicated links and banners on rebel.radio for direct entry.
- Organic social media posting showcasing the artwork and promoting the competition.
- Cross-platform promotion on Facebook and Instagram to reach engaged followers.
- Shared links for easy audience access to the entry form and additional artwork information.
Outcomes
- Strong listener engagement with high entry numbers and consistent on-air discussion.
- Increased traffic to rebel.radio, driven by digital promotion and on-air call-to-action messaging.
- Enhanced brand recognition for Dean Turner’s Alice’s Attic artwork across the Rebel FM audience.
- Social reach uplift, with organic posts generating likes, comments, and shares without paid support.
- Positive feedback from listeners, with many praising the uniqueness of the prize and the rock-centric nature of the promotion.
- Improved time-spent-listening and show interaction, particularly during announcer-driven mentions.
Summary
The Alice’s Attic Artwork Giveaway successfully harnessed Rebel FM’s strengths—big personality, strong rock identity, and a loyal listener base—to deliver a high-impact, multi-channel promotion. With strong on-air presence, engaging digital activity, and the appeal of an exclusive rock-themed prize, the campaign delivered solid brand wins and memorable audience engagement.
Photo Gallery
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