Rebel 99.4 – Disgraceland Xmas Blowout Giveaway

Radio Station: Rebel FM
Date of Activation: December 2025

Overview

Rebel 99.4 turned the lead-up to Christmas into a full-blown punk-rock celebration with our Disgraceland Xmas Blowout Giveaway. Tapping into the excitement surrounding the return of Disgraceland, the greatest punk-rock cover band ever fronted by Elvis. The promotion gave listeners the chance to win their way into the Xmas Blowout Show of the Year at Miami Marketta on December 20.

The campaign ran across on-air, online, and social channels, driving strong listener engagement and reinforcing Rebel 99.4’s position as the Gold Coast’s home of high-energy entertainment.

Inclusions

On-Air Promotion:

  • Daily promotional pointers across Rebel 99.4 during Davo’s Long Lunch from 8–20 December.
  • Live reads driving listeners to enter online.
  • Consistent mentions highlighting the event lineup including Disgraceland, The Sex Guys, Lachypuss & The Lobstermen, and Dan & Dunc.

Digital & Social Media Activity:

  • Organic social posts promoting the competition and event details.
  • Paid Facebook advertising targeting Gold Coast listeners, strengthening reach and click-throughs to the entry page.
  • Online entry landing page with call to action for listeners to win double passes.

Event Tie-In:

  • Messaging emphasising the high-impact, high-energy experience of Disgraceland’s Christmas Blowout Show at Miami Marketta.

Outcomes

  • Strong listener engagement across the campaign period, driven by daily on-air exposure and social amplification.
  • Increased website traffic via the entry page from both organic and paid social media efforts.
  • High recall and excitement generated around the event lineup, delivering value to the promoter and reinforcing Rebel 99.4’s entertainment brand.
  • Successful giveaway fulfilment, with winners notified and prepared for event attendance.
  • Positive response from audiences, noting the appeal of combining punk-rock nostalgia with a festive, high-energy experience.

Winners

Prize: Double Passes to Disgraceland’s Xmas Blowout Show – Miami Marketta
Date: Saturday 20 December 2025

  • Winner 1:
  • Winner 2:

Social Media Graphics

Audio