Did you know that a $1 can turn into $42 in email marketing?
Social media may have become an integral part of modern life, but that doesn’t make email marketing any less valuable. Research shows that email marketing exceeds social media, organic search, and paid search in customer acquisition and retention.
“If you want a more direct reach and impact, email marketing is the way to go. The number of email users is expected to reach 4.3 billion in 2023, and any business shouldn’t miss out on this opportunity.”, shares Noah Tran, marketing director at Novalease.
Whether you haven’t used this strategy before or have been struggling to generate leads, here are tips for building a strong connection with subscribers:
1. Use Short Subject Lines
According to research, 47% of people open an email based on the subject line only. This means that you should be extremely careful in crafting subject lines for your campaigns. Don’t underestimate the power of those one-liners; they may be short and straightforward, but they can generate sales if the message is captured correctly.
Adding a sense of exclusivity or urgency in the subject lines increases the open rate to 22%.
2. Get Personal but Maintain Boundaries
Personalisation is a powerful strategy for email campaigns. According to a study, personalised emails have 41% higher click rates and 29% open rates. The fantastic benefits don’t stop there! Another research found out that 80% of customers buy from a brand that gives them a personalised experience.
However, you must be careful not to overuse customer data to prevent spooking customers. One of the safest and most beneficial use data used in personalised emails is the birth date. A study has shown that birthday emails generate 342% higher revenue.
3. There’s A Perfect Time for Emails
Timing is a crucial element to the success rate of any email marketing campaign. It’s advised to think like your target market. What do they do between 8:00 am to 10:00? Are they most likely to share content with friends during Wednesday? Do they make purchases after dinner?
Another factor is the type of product or service you have. For example, an hour or two before lunch or dinner is an excellent time for restaurants to send promotional emails.
4. Everybody Loves Freebies
Promotional giveaways are effective in attracting subscribers and can also generate sales when combined with the right content. You might be wondering how giving away something for free can be beneficial for you. Here’s why: many consumers are more willing to give their email address a chance to get a freebie.
5. Re-engage Inactive Subscribers
Your number of subscribers will decline if you don’t concentrate on providing relevant and engaging emails. But you can prevent this from happening to a certain degree.
Before creating another email campaign, it’s essential to define “inactivity” first. Does it mean they haven’t purchased anything from you in the last three months? Or not logging in for 6 months?
It’s also essential to check on the email frequency, design, user-friendliness, and mobile optimisation.
There are various ways to win back subscribers. Many brands send a “we-miss-you” message that comes with promo codes or a list of new products/services that they should try.
Nowadays, trends and consumer behaviour shift rapidly. It’s important to be assisted by a professional that can help you navigate the marketing world. That’s what we do at Rebel Connect! Contact us now, and let’s grow your business.
