Farmer to Fridge – Rebel Drive Show Sponsorship with Ash & Jake

Radio Station: Rebel FM
Date of Activation: June 2026

Overview

June marked the final month of Farmer to Fridge’s sponsorship of the Rebel Drive Show with Ash & Jake. Building on the strong brand awareness established throughout the campaign, this final phase shifted its focus towards encouraging listener action by driving traffic to the Farmer to Fridge website and promoting the exclusive REBEL discount code.

By delivering consistent messaging during the afternoon drive period, the campaign reached listeners when meal planning and grocery decisions were front of mind, providing a clear call-to-action to visit the website, explore the product range, and redeem the special offer.

Inclusions – June 2026

  • Drive Show Sponsorship (3pm–6pm)
  • Live reads by Ash & Jake promoting the website and REBEL discount code
  • 30-second promotional commercials with a strong call-to-action
  • “Brought to You By” sponsorship mentions
  • Bonus airtime where available
  • Audio examples and supporting social media screenshots

Outcomes – June 2026

  • Successfully transitioned campaign messaging from brand awareness to customer action.
  • Increased focus on website visitation as the next step in the customer journey.
  • Reinforced the value of the exclusive REBEL discount code as an incentive to purchase.
  • Maintained strong brand association with Ash & Jake and the Rebel Drive audience.
  • Continued positioning Farmer to Fridge as a convenient, quality alternative for fresh food delivery.

Summary

The three-month sponsorship successfully combined trusted personality-led radio with clear digital calls-to-action, helping Farmer to Fridge build awareness, credibility, and website engagement.

By concluding the campaign with a strong focus on driving online traffic and promoting the exclusive REBEL offer, the campaign provided listeners with a clear pathway from hearing the brand on-air to exploring and purchasing online.

Supporting Material

This report is supported by:

  • Audio examples of live reads, commercials and sponsorship mentions
  • Screenshots of campaign activity and social media integration

Audio