Farmer to Fridge

Farmer to Fridge continues to align with the Rebel Drive Show with Ash & Jake, maintaining a strong and consistent presence during one of the most influential listening periods of the day.

This ongoing campaign is designed to build long-term brand familiarity and trust, ensuring Farmer to Fridge becomes the natural choice when listeners are thinking about meal planning, fresh food, and convenience.

Over the past month, the campaign has focused on reinforcing brand presence through consistent on-air exposure and authentic integration within the show.

• Drive Show Sponsorship (3pm–6pm)
  Daily brand alignment within a high-engagement program
• Live Reads by Ash & Jake
  Natural, personality-led endorsements delivered in real time
• 30-Second Promotional Pointers
  Consistent messaging driving awareness and action
• “Brought to You By” Brand Mentions
  Reinforcing association with a premium show environment
• Bonus Airtime (where available)
  Extended reach through additional placements
• Campaign Assets Supplied
  • Audio samples of on-air mentions and live reads
  • Screenshots of brand integration and promotional activity

• Sustained Brand Awareness Growth
  Continued frequency has strengthened recognition across the Rebel audience.
• Increased Top-of-Mind Recall
  Farmer to Fridge is becoming a familiar and trusted name when listeners consider food options.
• Audience Engagement & Action
  Ongoing on-air prompts continue to encourage listeners to search, visit, and explore the brand online.
• Trust Through Association
  Alignment with Ash & Jake reinforces credibility through consistent, relatable messaging.

Strategic Timing Impact
Messaging delivered during the drive home aligns with daily decision-making around meals and shopping.

This report is supported by:

• Audio Files – Examples of live reads and promotional mentions
• Screenshots – Visual evidence of campaign execution and brand placement

These assets demonstrate the strength of integration and consistency of delivery across the campaign.

This ongoing campaign continues to build strong foundations for Farmer to Fridge, positioning the brand as a go-to solution for fresh, convenient food.

With continued consistency, the campaign will further drive:

• Brand familiarity
• Customer consideration
• Repeat behaviour and long-term growth

Social Media Graphics

Audio