Farr Real Estate
Radio Station: Breeze 102.5FM Wide Bay
Show: Breeze 102.5 Breakfast with Dave Stretton
Overview
During August, Farr Real Estate commenced its sponsorship of Breeze 102.5 Breakfast with Dave Stretton, maintaining regular brand visibility and a strong local presence with listeners.
A key feature of the sponsorship was a 90 second weekly real estate catch up every Wednesday morning, giving Joe Farr a regular platform to discuss property and real estate topics with the Breakfast audience.
The recurring segment was designed to strengthen Joe Farr’s profile and position him as a go-to real estate expert in South East Queensland, while giving listeners useful, relevant and locally focused real estate commentary.
Supported by live reads, regular on-air mentions and social media activity, the campaign provided Farr Real Estate with consistent exposure throughout the month.
Inclusions
- Breeze 102.5 Breakfast Show Sponsorship with Dave Stretton
- 90-second weekly real estate catch-up every Wednesday morning
- Regular on-air conversations featuring Joe Farr and real estate topics
- Live reads incorporated into the Breakfast Show
- Ongoing on-air brand presence throughout August
- Social media activity supporting the sponsorship
- Ongoing association with the Breeze 102.5FM Breakfast audience
Outcomes
The August sponsorship provided Farr Real Estate with consistent exposure across the Breeze 102.5 Breakfast Show while creating a regular platform for Joe Farr to share his knowledge of the property market.
The weekly 90-second Wednesday morning catch-up helped establish a familiar and recurring presence for Joe, giving listeners regular access to real estate insights and reinforcing his experience and expertise.
This ongoing segment supported the broader campaign objective of building Joe Farr’s profile as a trusted and recognisable real estate expert in South East Queensland.
The combination of weekly segments, live reads and ongoing show sponsorship also helped strengthen brand familiarity for Farr Real Estate and provided a natural connection between the business, Dave Stretton and the Breeze 102.5FM audience.
Supporting social media activity extended the sponsorship beyond the on-air environment and provided an additional digital touchpoint for the Farr Real Estate brand.
Summary
The August campaign continued to build Farr Real Estate’s local profile through its sponsorship of Breeze 102.5 Breakfast with Dave Stretton, combining consistent brand exposure with regular expert-led content.
The weekly Wednesday real estate catch-up provided an important opportunity to build Joe Farr’s personal profile and establish him as a trusted source of real estate knowledge for listeners across South East Queensland.
The campaign supported:
- Increased awareness of Farr Real Estate
- Stronger recognition of Joe Farr
- Positioning Joe Farr as a go-to real estate expert
- Consistent local visibility
- Regular engagement through weekly real estate content
- Stronger audience familiarity and trust
- Ongoing connection with Breeze 102.5FM listeners