There’s a special kind of feeling —a little spark—that comes when a client reaches out to renew their advertising campaign because they’re already booked out months in advance and don’t want to miss the chase to keep top of mind with their audience.
For advertising account managers, moments like this make the long hours and challenges worthwhile. That quiet celebration in your head is a reminder of why you do what you do.
It’s not just about bringing in more customers for your clients, selling more, or making more money. It’s about helping someone’s dream become real. Maybe it’s finally getting weekends back to spend with their family, taking that long-overdue holiday, or upgrading to the car they’ve always wanted.
Running a business is more than just opening the doors or launching a website. It’s about building a brand that connects with people. It’s about standing tall and proudly sharing how you and the products you offer can
make a difference. To do that, you need to be heard.
That’s what radio does. Unlike digital ads that compete for clicks and scrolls, radio connects on a deeper level. It speaks directly to the moment someone realises they need you. Not everyone is looking for a lawyer, a plumber, or a new car today—but when they are, your voice is there, ready to meet them at that exact moment.
Take Micks Catering, for example. In less than a year, his campaign resonated so strongly with his audience that he’s now almost fully booked well into 2026. And that success didn’t happen by chance. It was the result of teamwork—his account manager, schedulers, copywriters, and production specialists all working together to craft something meaningful.
“Thanks for all you and your staff have done for me. I am nearly booked out up to the end of February 2026. So thanks again, but please can my ads continue with you for another 12 months? If that’s okay?”
For our clients, radio isn’t an add-on—it’s an essential part of their business, just like an accountant, the electricity bill, or the lease. If people don’t hear about your business, they may never know you exist. And if your voice disappears, so too does the reason for all those other services.
So be bold. Be proud. Let radio tell your story and make some noise for your business.
For more information on how radio can work for your business contact us at Who Listens | The Breeze for the latest on radio advertising
Cheryl Lee is co-founder of Rebel Connect PL, a family owned and operated Australian business that provides total marketing solutions. Rebel Connect clients have access to advertising across the company’s radio networks, Rebel FM & the Breeze and Rebel Agency, a digital marketing solutions company providing website development, Google Ads and social media marketing strategies.
