Goodlife RV & Lifestyle Resorts — Breeze Breakfast Show
Overview
Good Life RV partnered with the Breeze 102.5FM Wide Bay Breakfast Show with Dave Stretton across a three-month sponsorship campaign, building consistent brand presence with listeners during the high-impact morning period.
Running during April 2026, the campaign was designed to strengthen long-term awareness, trust, and consideration for Good Life RV as a local Fraser Coast lifestyle brand, connecting with listeners interested in Over 50s living, RV friendly homes, community, freedom, travel, and resort style retirement living.
Across the campaign period, Good Life RV received strong on-air integration through paid commercials, live reads, promotional commercials, hour opener sponsorships, website visibility, social media video content, and additional filler airtime where available.
The consistent breakfast show alignment ensured Good Life RV remained front of mind with the Breeze 102.5FM Wide Bay audience as listeners started their day, planned their future lifestyle, and considered retirement living options across the Fraser Coast region.
Inclusions
- Breeze 102.5FM Wide Bay Breakfast Show Sponsorship with Dave Stretton across the full three-month campaign period
- Campaign dates: 1 May 2026 – 31 July 2026
- 100 x 30-second prime time paid commercials per month scheduled between 6am–7pm
- Total campaign allocation of 300 x 30-second prime time paid commercials across May, June, and July
- 4 x live reads per month
- Total campaign allocation of 12 x live reads across the three-month period
- 40 x 30-second promotional commercials
- Creative writing and production of 2 x 30-second commercials
- 5-second hour opener commercials scheduled 8 times per morning
- 1 x pre-recorded social media interview video on Facebook each month
- Total campaign allocation of 3 x Facebook interview videos across the sponsorship period
- Good Life RV website link included on the Show Sponsorship page
- Good Life RV logo included on the Show Sponsorship page
- Bonus filler airtime included where available
Outcomes
Strong Brand Awareness The campaign delivered consistent exposure across a three-month period, helping Good Life RV maintain visibility with the Breeze 102.5FM Wide Bay audience and strengthen awareness across the Fraser Coast market.
Breakfast Show Association Alignment with the Breeze 102.5FM Wide Bay Breakfast Show with Dave Stretton positioned Good Life RV within a familiar and trusted listening environment, supporting stronger brand recall through regular morning mentions and commercial activity.
High-Frequency Messaging With monthly prime time commercials, live reads, hour opener sponsorships, promotional commercials, and filler airtime where available, the campaign provided multiple listener touchpoints across both breakfast and broader prime time listening.
Local Lifestyle Relevance The campaign supported Good Life RV as a relevant lifestyle option for listeners considering Over 50s living, RV-friendly homes, community connection, resort-style facilities, and a relaxed Fraser Coast lifestyle.
Multi-Platform Visibility The inclusion of Facebook video content, website links, and logo placement extended the campaign beyond on-air, giving Good Life RV added visibility across Breeze 102.5FM Wide Bay digital platforms.
Trust and Familiarity Live reads and breakfast show integration helped deliver the sponsor message in a more natural and engaging way, building familiarity and reinforcing Good Life RV as a recognisable local brand.
Summary
The Good Life RV sponsorship of the Breeze 102.5FM Wide Bay Breakfast Show with Dave Stretton delivered a strong, consistent campaign across May, June, and July 2026.
Through a mix of paid commercials, live reads, hour opener sponsorships, promotional commercials, social video content, website presence, and bonus filler airtime, the campaign helped build ongoing awareness and familiarity with the Breeze 102.5FM Wide Bay audience.
The three-month schedule provided sustained visibility and reinforced Good Life RV as a relevant, recognisable, and accessible lifestyle brand for listeners across the Fraser Coast region.
With continued consistency, this style of sponsorship activity supports:
- Increased brand familiarity
- Stronger local consideration
- Greater audience recall
- Long-term customer awareness
- Ongoing connection between Good Life RV and Breeze 102.5 FM Wide Bay listeners