Gympie Music Muster 2026 Media Partnership

Radio Station: Rebel 994 and Rebel 905

Sponsor: Gympie Muster

Date of Activation: June 2026

Running across Rebel 90.5 Logan and Rebel 99.4 Gold Coast, the campaign used consistent on-air exposure to keep the Gympie Music Muster front of mind with listeners, while the promotional giveaway added excitement and encouraged direct audience interaction. By offering the chance to win one of five double 4-day passes, including a VIP double pass with access to the exclusive Ariat Verandah Bar, the promotion created a compelling reason for listeners to engage with the brand and enter via Rebel.radio.

The campaign was further supported by Ash and Jake on the Rebel Drive Show, helping amplify the promotion with live reads and strong call-to-action messaging that directed listeners to the website. This multi-touch approach combined branding, frequency and direct response to support awareness and interest in the Gympie Music Muster 2026.

• 10-day radio advertising campaign across Rebel 90.5 Logan and Rebel 99.4 Gold Coast
• 20 x 30-second radio commercials scheduled across the day from 5:30am–10:00pm
• BONUS 40 x 30-second radio commercials across both markets at no charge
• BONUS script writing and production of radio commercials
• BONUS preferred client fillers using unsold airtime to maximise additional exposure
• 20 x 30-second promotional giveaway commercials on air across the Rebel network
• Dedicated website competition landing page as the official entry point
• Backlinks to the Gympie Music Muster website from the entry page and autoresponder
• Autoresponder integration to support follow-up messaging and promotional opportunities
• 5 live reads with Ash and Jake promoting the competition and directing listeners to enter
• Prize pool valued at over $5,500, including:
  • 4 x 4-Day Adult Festival Double Passes
  • 1 x 4-Day VIP Adult Festival Double Pass including access to the Ariat Verandah Bar

The Gympie Music Muster 2026 campaign delivered strong promotional impact by combining high-frequency radio exposure with a listener-focused competition mechanic that encouraged direct action.

The campaign successfully:

• Increased awareness of the 2026 Gympie Music Muster across the Gold Coast and Logan markets
• Positioned the event in front of Rebel FM’s engaged audience through repeated on-air messaging
• Created excitement and urgency with a high-value prize pool and strong promotional call to action
• Drove traffic to the Rebel.radio competition landing page for entries
• Supported audience engagement through both on-air promotion and online participation
• Strengthened event visibility through endorsement and promotion by Ash and Jake in Drive
• Delivered added value through bonus commercials, production support and unsold airtime fillers

Overall, the campaign provided a strong mix of brand exposure, audience engagement and digital response, helping build momentum for the Gympie Music Muster 2026 and reinforcing its position as a must-attend event.

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