KFC BUCKET LOADS OF FUN with Paradise Resorts, Gold Coast
Radio Station: Rebel FM Goondiwindi & The Breeze Goondiwindi
Sponsor: KFC Goondiwindi
Date of Activation: June 2026
Campaign Overview
The promotion encouraged listeners who were driving into town, travelling through Goondiwindi or heading home to make KFC Goondiwindi their convenient meal stop, while entering online for the chance to win a family getaway to Paradise Resort Gold Coast, along with KFC voucher prizes throughout the campaign.
The campaign was supported by a strong combination of on-air advertising, promotional content, live reads, prize calls, website activity, social media content and paid Meta advertising. This ensured KFC Goondiwindi remained front of mind with local families, workers, travellers and commuters across the region.
Regular winner calls and promotional announcements maintained momentum throughout the campaign, while the major prize provided a strong family-focused incentive for listeners to enter.
Campaign Inclusions
Radio Promotion
- 120 x 30-second promotional pointers on Rebel FM Goondiwindi
- 120 x 30-second promotional pointers on The Breeze Goondiwindi
- 20 x winner promotional pointers on Rebel FM
- 20 x winner promotional pointers on The Breeze
- 15 x prize calls on Rebel FM
- 6 x prize calls on The Breeze
- 10 x promotional live reads on Rebel FM
- 10 x promotional live reads on The Breeze
- 75 x additional rotation advertisements on Rebel FM
- 75 x additional rotation advertisements on The Breeze
- 20 x bonus advertisements on Rebel FM
- 20 x bonus advertisements on The Breeze
- 10 x additional live reads on Rebel FM
- 10 x additional live reads on The Breeze
- 18 x Rebel FM filler announcements
- 10 x The Breeze filler announcements
Digital Promotion
- Competition landing page on Rebel.Radio
- Competition landing page on Breeze.Radio
- Sponsor logo placement and backlinks
- Competition entry forms and database collection
- Automated entry confirmation
- Campaign administration and winner coordination
Social Media Activity
- Organic social media promotion across Facebook and Instagram
- Custom campaign content created by the Rebel FM and The Breeze Promotions Team
- Campaign graphics and promotional assets
- Ongoing promotion of the major prize, KFC vouchers and entry opportunities
Paid Meta Campaign
Separate paid Meta campaigns were delivered for Rebel FM and The Breeze, targeting Goondiwindi, the Darling Downs region, travellers passing through the area and family-focused audiences.
The paid campaign ran from 9 June to 15 June 2026.
Prize Package
Major Prize: A three-night family stay at Paradise Resort Gold Coast, valued at approximately $1,000.
Secondary Prizes: KFC voucher prizes were awarded throughout the campaign, providing regular opportunities for listeners to participate and win.
Campaign Results and Engagement
The promotion generated a total of 283 competition entries:
- Rebel FM: 145 entries
- The Breeze: 138 entries
The strong balance of entries across both stations demonstrated that the promotion appealed to both Rebel FM and The Breeze audiences.
Paid Meta Results
The Rebel FM Meta campaign delivered:
- 35,434 impressions
- 6,838 people reached
- 404 landing page views
- Average frequency of 5.18
- Cost per landing page view of $0.80
- Media spend of $321.55
The Breeze Meta campaign delivered:
- 30,468 impressions
- 5,693 people reached
- 193 landing page views
- Average frequency of 5.35
- Cost per landing page view of $1.69
- Media spend of $325.30
Across both campaigns, the paid Meta activity delivered:
- 65,902 total impressions
- A combined reported reach of 12,531
- 597 landing page views
- $646.85 in paid media spend
- $540 in campaign setup and management
- Total paid Meta campaign value: $1,186.85
The reach figures represent the combined results reported for each individual campaign. Some audience duplication may have occurred between the Rebel FM and The Breeze campaigns.
The average frequency of more than five meant the targeted audience saw the advertising several times, helping reinforce campaign awareness and improve recall.
Customer Response
The campaign successfully generated measurable online engagement through competition entries, landing page visits and paid social activity.
A total of 283 people completed an entry, while the Meta campaigns delivered almost 66,000 advertising impressions and 597 landing page views.
Information relating to telephone enquiries, store traffic or direct sales increases was not separately tracked during the campaign. For future promotions, a campaign-specific offer, customer code, voucher or point-of-sale question could be included to provide more direct measurement of in-store response.
Campaign Delivery and Value
KFC Goondiwindi invested $10,430 in the campaign.
The total estimated value of all radio, promotional, digital and paid social activity delivered was $17,536.85.
Radio and Promotional Content Value
| Campaign Activity | Delivered Value |
|---|---|
| Rebel FM promotional pointers | $2,160.00 |
| The Breeze promotional pointers | $2,160.00 |
| Rebel FM winner promotional pointers | $360.00 |
| The Breeze winner promotional pointers | $360.00 |
| Rebel FM prize calls | $1,800.00 |
| The Breeze prize calls | $720.00 |
| Rebel FM promotional live reads | $600.00 |
| The Breeze promotional live reads | $600.00 |
| Rebel FM additional rotation advertisements | $1,350.00 |
| The Breeze additional rotation advertisements | $1,350.00 |
| Rebel FM bonus advertisements | $300.00 |
| The Breeze bonus advertisements | $300.00 |
| Rebel FM additional live reads | $600.00 |
| The Breeze additional live reads | $600.00 |
| Rebel FM filler announcements | $270.00 |
| The Breeze filler announcements | $150.00 |
| Total radio and promotional content value: | $15,350.00 |
Digital and Paid Meta Value
| Campaign Activity | Delivered Value |
|---|---|
| Rebel.Radio competition landing page | $1,500.00 |
| Breeze.Radio competition landing page | $1,500.00 |
| Rebel FM paid Meta media spend | $321.55 |
| The Breeze paid Meta media spend | $325.30 |
| Rebel FM Meta campaign setup | $270.00 |
| The Breeze Meta campaign setup | $270.00 |
| Total digital and Meta value: | $4,186.85 |
The value categories above overlap where the original campaign total categorised some content differently. The confirmed overall delivered campaign value supplied for reporting purposes is $17,536.85.
Overall Value Comparison
- Client investment: $10,430.00
- Total campaign value delivered: $17,536.85
- Additional value delivered: $7,106.85
- Value delivered above investment: approximately 68%
For every dollar invested, KFC Goondiwindi received approximately $1.68 in campaign value.
Outcomes
The Bucket Loads of Fun promotion delivered a high-frequency, multi-platform campaign for KFC Goondiwindi across Rebel FM and The Breeze.
The campaign achieved:
- 283 competition entries
- 65,902 paid Meta impressions
- 597 Meta-generated landing page views
- A combined reported Meta reach of 12,531
- More than five advertising exposures per person on average
- Extensive radio promotion across two local stations
- Live reads, prize calls and winner content
- Two dedicated competition landing pages
- Organic and paid social media exposure
- $17,536.85 in total campaign value
- $7,106.85 in additional value above the client’s investment
The combination of radio frequency, promotional content, digital entry points and targeted paid social advertising gave KFC Goondiwindi strong visibility throughout the campaign.
The family holiday prize generated audience interest, while the ongoing KFC voucher giveaways provided regular reasons for listeners to engage. Overall, the campaign delivered approximately 68% more value than the amount booked, while reinforcing KFC Goondiwindi as a convenient meal option for local families, workers and travellers.
Videos
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