Operation Winter Warrior

Radio Station: Rebel FM

Date of Activation: September 2025

Campaign Overview

Rebel FM proudly delivered Operation Winter Warrior, a six-week community campaign focused on supporting those most vulnerable during the colder months in Queensland.

With the support of generous sponsors — Chris Hannay Legal Solutions, Hedz Up, Benowa Gardens Shopping Centre, Browns Plains Mazda, and Browns Plains Homemaker Eureka Furniture — we called on businesses to register, engage their staff, and donate new winter essentials.

All collected items were distributed to our beneficiary charities, Defenders for Hope and Hearts of Purple, who provide direct assistance to people experiencing homelessness, hardship, and domestic violence.

Campaign Objectives

  • Raise awareness of the challenges faced by those doing it tough during winter.
  • Engage businesses and their teams to contribute new winter essentials.
  • Promote participating businesses across the Rebel FM network.
  • Collect and distribute donations to frontline charities.

Campaign Mechanics

  • Duration: 6 weeks
  • Participation: Local businesses registered to be part of the initiative.
  • Promotion:
    • On-air promotional pointers featuring sponsors and participating businesses.
    • Live reads across Rebel FM highlighting the campaign and encouraging community support.
    • Digital and social media exposure.
  • Collections: Rebel FM teams visited each business twice during the campaign to collect donations.

Donation Items Requested

  • Beanies, gloves, scarves
  • Warm outerwear
  • Men’s jocks, socks, and underwear
  • Women’s socks, singlets, camisoles
  • Children’s clothing, pyjamas, socks, underwear, outerwear
  • Pet clothing

Note: Only new items were accepted to ensure dignity and comfort for recipients.

Community Impact

  • Sponsors played a critical role in amplifying the campaign and ensuring its success.
  • Businesses across the region registered and engaged staff in meaningful workplace giving.
  • Listeners responded generously, with hundreds of new items collected.
  • Charities Supported: Donations were distributed to Defenders for Hope and Hearts of Purple, ensuring immediate, local impact

Key Outcomes

  • Sponsors: Chris Hannay Legal Solutions, Hedz Up, Benowa Gardens Shopping Centre, Browns Plains Mazda, Browns Plains Homemaker Eureka Furniture
  • Beneficiaries: Defenders for Hope and Hearts of Purple
  • On-Air Exposure: Thousands of promotional mentions across the Rebel FM network.
  • Community Reach: Tens of thousands of listeners engaged across Queensland.

Conclusions

With the power of radio and the support of our sponsors, Operation Winter Warrior united businesses, employees, and listeners to provide warmth and dignity for those most in need. This campaign showcased the generosity of our community and Rebel FM’s commitment to creating meaningful change.

Together, we made a real difference this winter.

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