The median age of people in The Wide Bay district is 45 years. Children aged 0 - 14 years make up 17.4% of the population and people aged 65 years and over make up 23.2% of the population. The Wide Bay district has a population of 144,098, with 49.5% of the population male and 50.5% female.
The largest industry of employment is primary education, followed by hospitals, aged care, residential services and cafes and restaurants.
The most common methods of travel to work for employed people was a car at 64.7 %. Rebel 106.7 FM has the largest highway coverage of any radio station in the Wide Bay Market.