Wide Bay

Wide Bay in Queensland is made of the Local Government areas of Bundaberg, Fraser Coast, Gympie, North Burnett and South Burnett. Rebel 106.7 FM and the Breeze 102.5 FM provide commercial radio services to the region’s major centres of Bundaberg, Maryborough and the town of Childers and Gin Gin on the Bruce Highway.

The region covers around 48 400 square kilometres and is home to nearly 295 000 people. The area is predominantly agricultural but tourism is booming with Hervey Bay one of the main departure points for the world’s largest sand island, Fraser Island. Wide Bay is considered to be the Gateway to the Great Barrier Reef and is one of the most populated regions of Queensland outside the southeast region.

Tourism is becoming a major drawcard for the Wide Bay region and the industry continues to grow and attract more visitors to support the local economy. Various projects such as creating a new world-class dive site are doing just that. In June 2019, ex-HMAS Tobruk was scuttled off the coast of Bundaberg and Hervey Bay. Since then hundreds of people have dived the world-class dive site to view marine wildlife living on the wreck. The dive site will generate more than $1 million for the local economy annually and support about 20 jobs in the region. Nature based ecotourism has seen a rise in popularity particularly the glamping experience.

Agriculture is worth around $1.5 billion which accounts for around 12 percent of the total gross value of agricultural production in Queensland. The most important agricultural production was cattle and calves followed by mandarins and sugar cane.


The median age of people in Wide Bay (Commonwealth Electoral Divisions) was 47 years. Children aged 0 - 14 years made up 17.4% of the population and people aged 65 years and over made up 23.2% of the population.


The most common occupations in Wide Bay (Commonwealth Electoral Divisions) included Professionals 15.4%, Technicians and Trades Workers 15.4%, Labourers 13.0%, Community and Personal Service Workers 12.7%, and Managers 12.6%.


The most common mode of transport to work is in a car as the driver or as passenger.