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Content Marketing in 2019

Content Marketing in 2019

It can be difficult to identify a worthy marketing investment in today’s digital landscape where technology fads come and go. Good thing, there is at least one trend that we’re sure is here to stay, and that is content marketing

Approximately ten thousand times by now, you’ve heard the cliche “Content is King” and it’s true. It should be part of every SEO strategy and also crucial for branding. Content marketing consists of all marketing activities that focus on creating and sharing information to educate users. It is effective when it provides the consumer with accurate and unbiased information. Content marketing is the publication material to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. It may not be a form of advertising but it is extremely effective.

Do you have an unrealistic view of your advertising and what it can do for you?

Do you have an unrealistic view of your advertising and what it can do for you?

You’d be surprised how many business owners think that if they do an advertising campaign, that the phone will start ringing, people will flood in through the doors on Monday morning, that Facebook or Linkedin will convert without them lifting a finger or their website visits will jump by 1000%

The expectation is that you buy a product (in this case advertising) and you will get immediate results. It can happen, but you have to have all your ducks in a row first. Everything needs to be ready for the campaign to work. It’s like buying a miracle wrinkle cream, expecting to wake up the next morning and look 10 years younger. (If you find one, let me know). Not even the best pills, creams or potions will work if you continue to smoke, drink, eat the wrong things and burn the candle at both ends.

Internet review culture - controlling the narrative

Internet review culture - controlling the narrative

There are a hundred places where potential clients can look up a business and see reviews about the experience of dealing with that company. It is right there under the business name on Google and Facebook for all to see.

For business owners, this can be a daunting prospect! In the old days, the only sort of reviews you had to worry about was word of mouth, which can be harmful enough, now you have people broadcasting their thoughts to the masses! The internet in a lot of ways has become a megaphone for bad experiences.

What is Business Disruption And How To Remain Relevant And Successful in Today’s Changing Market

What is Business Disruption And How To Remain Relevant And Successful in Today’s Changing Market

Business disruption, disruptive innovations, it’s not new. Established businesses fear for the future because of disruption and how it can, in such a short time, overtake whole industries. Disruption costs businesses hundreds of millions worldwide, so it is more important than ever to be prepared.

Given that the rate of disruption is escalating across every industry, with the help of new technologies and information sharing, businesses around the globe are now becoming more efficient in dealing with it.