It can be difficult to identify a worthy marketing investment in today’s digital landscape where technology fads come and go. Good thing, there is at least one trend that we’re sure is here to stay, and that is content marketing
Approximately ten thousand times by now, you’ve heard the cliche “Content is King” and it’s true. It should be part of every SEO strategy and also crucial for branding. Content marketing consists of all marketing activities that focus on creating and sharing information to educate users. It is effective when it provides the consumer with accurate and unbiased information. Content marketing is the publication material to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. It may not be a form of advertising but it is extremely effective.