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Commercial radio reports record high audience in 2019

Commercial radio reports record high audience in 2019

Australian commercial radio continues to attract listeners, with a record high 10.891 million people listening each week across the five metropolitan capital cities in 2019, a 1.4% increase compared to the more than 10.7 million in 2018 and up 9.7% in the last five years. This is according to the latest data collected in Commercial Radio Australia’s annual listening summary, prepared by GfK.

Of those 10.891 million people, 10.4% are aged 10-17, 11.6% are aged 18-24, 26.7% are aged 25- 39, 22.5% are aged 40-54, 12.6% are aged 55-64 and 16.2% are aged 65+

Total metropolitan listeners to commercial radio have not only increased year-over-year, but audiences have also increased across all age groups in the last five years, with listeners aged 10- 17 up 5.7%, 18-24 up 5.2%, 25-39 growing by 10.5%, 40-54 rising by 4.5%, 55-64 up 9.8% and listeners 65+ increasing by 26.8%.

What is better traditional advertising or digital advertising? Is radio worth using to advertise?

What is better traditional advertising or digital advertising? Is radio worth using to advertise?

Hands up if you think traditional methods of advertising has had its day?

There’s a lot of digital marketers and business owners who will tell you the only way to go are digital and that traditional advertising platforms like newspaper, television, radio and outdoor advertising are a thing of the past. You’ll hear arguments about diminishing return on investment, lack of reach and the high cost of getting the frequency you need to target the consumer.

The rise of digital marketing has put the spotlight on the modern era ineffectiveness of some forms of traditional advertising, but the problem is more about traditional media’s inability to innovate and change to meet the demands of the modern-day consumer.

5 Stages of Consumer Behavior: How People Make Buying Decisions

5 Stages of Consumer Behavior: How People Make Buying Decisions

What is consumer behaviour and why is it so important that we understand it?

You might think that all your marketing activities should revolve around your product or service, but they don’t. Marketing should revolve around consumers, or if it’s your marketing - your potential customers. These potential customers should be the central point for all your advertising and marketing. Service providers and manufacturers produce what the customers want and as customer behaviour differs from person to person, the person developing the services and the product must really understand why consumers act the way they do to get the best result from their marketing.

Content Marketing in 2019

Content Marketing in 2019

It can be difficult to identify a worthy marketing investment in today’s digital landscape where technology fads come and go. Good thing, there is at least one trend that we’re sure is here to stay, and that is content marketing

Approximately ten thousand times by now, you’ve heard the cliche “Content is King” and it’s true. It should be part of every SEO strategy and also crucial for branding. Content marketing consists of all marketing activities that focus on creating and sharing information to educate users. It is effective when it provides the consumer with accurate and unbiased information. Content marketing is the publication material to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. It may not be a form of advertising but it is extremely effective.