There are a hundred places where potential clients can look up a business and see reviews about the experience of dealing with that company. It is right there under the business name on Google and Facebook for all to see.

For business owners, this can be a daunting prospect! In the old days, the only sort of reviews you had to worry about was word of mouth, which can be harmful enough, now you have people broadcasting their thoughts to the masses! The internet in a lot of ways has become a megaphone for bad experiences.

Business disruption, disruptive innovations, it’s not new. Established businesses fear for the future because of disruption and how it can, in such a short time, overtake whole industries. Disruption costs businesses hundreds of millions worldwide, so it is more important than ever to be prepared.

Given that the rate of disruption is escalating across every industry, with the help of new technologies and information sharing, businesses around the globe are now becoming more efficient in dealing with it.

You’d be surprised how many business owners think that if they do an advertising campaign, that the phone will start ringing, people will flood in through the doors on Monday morning, that Facebook or Linkedin will convert without them lifting a finger or their website visits will jump by 1000%

The expectation is that you buy a product (in this case advertising) and you will get immediate results. It can happen, but you have to have all your ducks in a row first. Everything needs to be ready for the campaign to work. It’s like buying a miracle wrinkle cream, expecting to wake up the next morning and look 10 years younger. (If you find one, let me know). Not even the best pills, creams or potions will work if you continue to smoke, drink, eat the wrong things and burn the candle at both ends.

Next Generation Ad Solution - New Types of Advertising

You’ve probably been told time and time again that the ONLY way to get new customers is online.

"Use Facebook"

"Google Adwords work every time for me"

"I get heaps of work off Google"