Rebel FM & CCCI Late Night Christmas Shopping Event

Radio Station: Rebel FM
Date of Activation: December 2025

Overview

Rebel FM partnered with the Chinchilla Chamber of Commerce & Industry (CCCI) to support the 2025 Christmas Buy Local campaign, delivering a highly visible, high-energy promotional presence across the Western Downs region. The campaign ran from 10 September to 6 December 2025, culminating in a major outside broadcast featuring Brooksy & JD, Rebel FM’s popular on-air team, at the Triple C.I Late Night Christmas Shopping Event on Thursday, December 11.

The activation brought Rebel FM directly into the heart of Heeney Street’s annual family celebration, amplifying the Buy Local message, increasing foot traffic, and creating a festive, community-driven atmosphere. By combining live broadcasting, street team engagement, social media promotion, and on-air advertising, Rebel FM delivered a multi-channel campaign that reinforced local business support at the busiest retail period of the year.

Inclusions

The campaign delivered the full Rebel FM promotional experience, including:

On-Air Activity

  • 100 x 30-second promotional commercials scheduled across the Darling Downs region from September–December.
  • Live promotional reads and updates from Brooksy & JD on Rebel FM.
  • A 3-hour outside broadcast live from Heeney Street (5pm–8pm) during Late Night Shopping.
  • Live interviews with local business owners, CCCI representatives, and key stakeholders.

Event Activation & Branding

  • Rebel FM personalities Brooksy & JD broadcasting and engaging with crowds on site.
  • Rebel Street Team involvement supporting crowd interaction and giveaway distribution.
  • Rebel FM’s 5-metre inflatable mascot, creating a strong visual brand presence.
  • Prizes and giveaways throughout the broadcast to encourage participation and increase dwell time.

Digital & Social Media Support

  • 50 x 30-second radio promotional pointers in the week leading up to the event to drive attendance.
  • Organic social media posts across Rebel FM’s Facebook and Instagram accounts, reaching an audience of 60,000+ followers.
  • Paid social media advertising, targeted within a 50km radius of Chinchilla to maximise reach and local relevance.

Creative Services

  • Creative copywriting for promotional commercials.
  • Graphic design assets for paid social media advertising.
  • Messaging aligned with the Buy Local initiative to support CCCI’s broader objectives.

Outcomes

The 2025 Late Night Christmas Shopping Event achieved strong community engagement and delivered meaningful promotional impact for local businesses:

  • High On-Site Attendance: The live broadcast helped draw significant crowds to Heeney Street, contributing to increased foot traffic and retail participation during the extended trading hours.
  • Enhanced Visibility for Local Businesses: The Buy Local messaging was strongly reinforced across three months of radio promotion, culminating in a high-energy, community-focused event.
  • Strong Audience Engagement: Brooksy & JD’s presence created an interactive and entertaining atmosphere, with listeners and shoppers actively engaging in interviews, giveaways and live elements.
  • Positive Social Media Reach: Organic and paid social content delivered strong engagement across the Western Downs region, extending awareness beyond the event and reinforcing key campaign messages.
  • Brand Alignment: Rebel FM successfully positioned itself as a proud supporter of local business, community events and the broader Christmas Buy Local initiative.
  • Stakeholder Satisfaction: Feedback from businesses, attendees and the CCCI indicated high satisfaction with the promotional support, live activation and overall campaign delivery.

Rebel FM is proud to have partnered with the CCCI for the 2025 Christmas Buy Local promotion and looks forward to continuing to support initiatives that strengthen local communities and drive meaningful results for regional businesses.

Photo Gallery

Social Media Graphics

Audio