Rebel FM Jimboomba Turf Outside Activation
Radio Station: Rebel FM
Date of Activation: March 2026
Overview
The Jimboomba Turf Outside Activation was a high-impact, community-focused event designed to drive brand awareness, local engagement, and face-to-face interaction with potential customers.
Held at Flagstone Water Play Park, the activation created a relaxed, family-friendly environment where attendees could connect directly with the Jimboomba Turf team while enjoying a free community event.
Held at Flagstone Water Play Park, the activation created a relaxed, family-friendly environment where attendees could connect directly with the Jimboomba Turf team while enjoying a free community event.
Supported by a strong on-air and digital campaign through Rebel FM, the promotion successfully positioned Jimboomba Turf as a local, approachable expert in turf solutions while reinforcing their presence within the growing Flagstone and Jimboomba region.
Inclusions
The campaign delivered a fully integrated activation package across on-air, on-ground, and digital platforms:
- Live Outside Broadcast
- 3-hour live broadcast from 9am–12pm with Rebel FM personalities on-site
- Live crosses, audience interaction, and stakeholder interviews
- On-Air Promotion
- 50 x 30-second promotional pointers in the week leading up to the event
- Professionally written and produced radio creative
- On-Site Activation
- Rebel FM presence including branding, marquee, signage, and equipment
- Appearances by Rebel FM team and mascot (inflatable Rock Dog)
- Live engagement with attendees and prize giveaways
- Event Experience
- Family-friendly activities including:
- Free face painting
- Free BBQ and coffee van
- Turf giveaway competition
- Direct access to Jimboomba Turf experts
- Family-friendly activities including:
- Digital & Social Media Support
- Organic social media posts across Rebel FM platforms
- Paid social media campaign targeting audiences within a 50km radius
- Graphic design and campaign content creation
- Staffing & Execution
- On-site team of three Rebel FM staff managing broadcast and engagement
- Full event coordination including setup, logistics, and broadcast delivery
Outcomes
The Jimboomba Turf activation delivered strong results across brand exposure, engagement, and community connection:
- High Local Engagement
- Strong attendance driven by a compelling “free family fun day” concept
- Direct interaction between Jimboomba Turf staff and potential customers
- Brand Awareness Boost
- Consistent on-air frequency ensured strong recall leading into the event
- Reinforced Jimboomba Turf as a trusted local provider in the region
- Face-to-Face Lead Generation
- Valuable in-person conversations with homeowners considering turf solutions
- Opportunity to educate and build trust beyond traditional advertising
- Community Positioning
- Positioned Jimboomba Turf as a business that actively supports and engages with the local community
- Created positive brand association through a family-friendly experience
- Integrated Campaign Impact
- Combined radio, social media, and on-ground activation created multiple touchpoints with the audience
- Increased reach and engagement beyond what a single platform could achieve
- Memorable Brand Experience
- The combination of live broadcast, giveaways, and entertainment ensured strong audience recall
- Created a positive, lasting impression aligned with lifestyle and outdoor living
Videos
Social Media Graphics
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