Rebel FM – Steak of Origin

Steak of Origin was a high impact, four week on air promotion designed to drive strong listener engagement and consistent appointment listening across the Rebel FM Drive show with Brooksy & JD.

Built around a fast-paced, game style mechanic inspired by Beat the Bomb, listeners were challenged to “beat the sizzle” by pulling a steak off the grill before time ran out. The promotion combined instant gratification (daily meat vouchers) with a highly desirable major prize, a trip for two to Melbourne for State of Origin Game 2, including flights and accommodation.

Extended across four weeks, the campaign maintained momentum and audience excitement, reinforcing habitual listening and building anticipation toward the major prize draw. The concept tapped directly into Rebel FM’s core audience with a bold, fun, high-energy execution perfectly timed with Origin season.

• On-Air Promotion (4 Weeks)
  • Two week lead up campaign across Rebel FM Network stations to encourage entries in the competition at our specially built performance landing page
  • Daily competition mechanic executed live on the Brooksy & JD Drive Show
  • Strong personality integration and listener interaction
• Daily Prizing
  • Cash awarded to winners who successfully “beat the sizzle”
  • Each daily winner entered into the major prize draw
• Major Prize
  • Trip for two to Melbourne for State of Origin Game 2
  • Flights and accommodation included
• Promotional Support
  • High-frequency promo pointers driving tune-in and entries
  • Live reads and show integration for authenticity and energy
  • Website landing page for entry collection and database growth
  • Social media support to extend reach and engagement

• Sustained Listener Engagement
  Over four weeks, the simple, high-pressure “beat the sizzle” mechanic continued to drive strong daily participation, with listeners returning regularly to play and listen.
• Consistent Appointment Listening
  The extended duration reinforced listening habits, with audiences tuning in daily to catch the competition and follow the progression toward the major prize.
• High Recall & Brand Alignment
  The promotion’s theme, timing (Origin season), and tone aligned seamlessly with Rebel FM’s audience, delivering strong recall and connection for the campaign and any aligned partners.
• Increased Database Growth
  The longer campaign window generated a higher volume of entries, strengthening the Rebel FM listener database for future campaigns and client engagement.
• Multi-Platform Reach
  Integration across on-air, digital and social channels ensured broad audience exposure and multiple touchpoints throughout the campaign.
• Major Prize Build-Up
  The four-week lead-in allowed anticipation to build toward the State of Origin trip, increasing excitement and perceived value of the promotion.

Videos

Social Media Graphics

Audio