Rebel’s Rev It & Win It – Gulf Western Oils Winternationals, Willowbank Raceway June 4-7

The campaign invited listeners to enter online for their chance to be selected to go live on air and deliver their best engine revving performance. Across two weeks, 20 listeners were brought to air during Breakfast with Brooksy & JD and Drive with Ash & Jake. Each successful caller who brought the energy and delivered their best “rev” was rewarded with a Double One Day Pass to Gulf Western Oils Winternationals, Willowbank Raceway.

The promotion created strong on-air moments, humour, and high engagement, perfectly aligning with Rebel FM’s rock audience and the adrenaline-fuelled nature of the event.

• 20 x Double One Day Passes to Gulf Western Oils Winternationals, Willowbank Raceway (4–7 June 2026)
• On-Air Activation:
  • Daily winner calls across Breakfast (Brooksy & JD) and Drive (Ash & Jake)
  • Live listener interaction segments featuring revving performances
• Promotional Pointers: Scheduled across the campaign to drive entries
• Website Landing Page: Dedicated competition page capturing entries
• Digital Support: Promotion across Rebel FM social media platforms
• Announcer Integration: Live reads and show mentions driving awareness and participation

• Strong listener engagement with high entry volumes via the website
• Highly entertaining, shareable on-air content created through live caller interactions
• Increased time spent listening during key dayparts (Breakfast and Drive)
• Reinforced Rebel FM’s brand positioning as fun, bold, and audience-focused
• Delivered consistent promotional exposure for Gulf Western Oils Winternationals across both on-air and digital channels
• Positive listener response, with memorable moments that resonated with the Rebel audience

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