Rebel’s Rev It & Win It – NorthernNats 10

Radio Station: Rebel FM Far North Queensland and Central Qld

Date of Activation: July 2026

Overview

Rebel FM delivered a high-energy, audience-driven campaign to promote NorthernNats 10 at Springmount Raceway, positioning the event as one of Queensland’s most exciting automotive festivals.

Running from 29 June to 17 July 2026, the campaign built momentum through a staged approach—beginning with a pre-promo phase, followed by a full promotional push encouraging listeners to enter and “practise their rubber lipping.”

The promotion came to life on-air with a unique, interactive mechanic. Selected qualifiers were brought to air across Breakfast with Brooksy & JD where they were challenged to perform their best engine revving impression. Loud, aggressive and over-the-top performances created entertaining, memorable radio moments that aligned perfectly with the Rebel FM brand.

Listeners competed for 10 Double One Day Passes to attend NorthernNats 10 (23–26 July 2026), with the flexibility to choose their preferred day—adding strong appeal and driving entries.

Inclusions

  • Pre-Promotion Phase
     29/06/2026 – 05/07/2026
     Teasing the event and building anticipation
  • Promotional Campaign Phase
     06/07/2026 – 16/07/2026
     Strong call-to-action messaging driving entries via rebel.fm
  • On-Air Competition Execution
    • Daily qualifiers selected from online entries
    • Winner calls conducted across:
      • Brooksy & JD Breakfast
    • Interactive “Rev It” mechanic delivered live on-air
  • Competition Calls Schedule
     06/07/2026 – 17/07/2026 (With priority to complete winner calls by 12 July to allow early notification)
  • Digital Integration
    • Dedicated competition landing page on Rebel FM website
    • Online entry capturing listener data
  • Prize Allocation
    • 20 x Double One Day Passes to NorthernNats 10

Outcome

The campaign delivered strong audience engagement by combining a simple entry process with a highly entertaining and brand-aligned on-air mechanic.

  • High Listener Engagement The “revving” challenge created standout, shareable radio moments that encouraged participation and repeat listening
  • Strong On-Air Presence  Dual time-slot execution (Breakfast and Drive) maximised reach and frequency across key listening periods
  • Brand Alignment  The tone, attitude and execution perfectly matched Rebel FM’s rock audience and the high-octane nature of NorthernNats 10
  • Increased Awareness & Excitement The campaign effectively positioned NorthernNats 10 as a must-attend event, reinforcing its scale, energy and entertainment value
  • Lead Generation  Online entries provided valuable audience data and measurable engagement through the Rebel FM digital platform
  • Seamless Prize Fulfilment Early winner call completion ensured smooth communication and allowed winners to plan their attendance in advance

Winners

Shaylei Stewart
Summer
Phoenix Devreaux
Carla Wanklyn
Annette Bornemann
Hannah Gryphon
Andrew Jackovou
Peter Thames
Keith Bailey
Emilie Anderson
Overall, Rebel’s Rev It & Win It – NorthernNats 10 Edition delivered a powerful mix of entertainment, audience interaction and promotional impact, driving awareness, entries and excitement for one of Queensland’s biggest automotive events.

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