Reindeer Race Christmas Promotion for Alloway Farm Market Bundaberg

From December, listeners registered at breeze.radio, and each entrant was randomly assigned one of Santa’s nine famous reindeers. In the lead-up to the on-air race on 19 December, Dave Stretton personally contacted the selected contenders to introduce their reindeer and build excitement across the network.

The promotion thanks to you – our sponsor, Alloway Farm Market Bundaberg, culminated in the live Reindeer Race on 19 December, with the entrant whose reindeer crossed the finish line first scoring the major prize.

• 50 promotional pointers scheduled across The Breeze Network of Stations
• On-air announcer credits throughout the promotional period
• Online entry mechanic at breeze.radio
• Random reindeer assignment for every entrant (Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, Rudolph)
• Winners’ calls featured on The Breeze Breakfast Show with Dave Stretton. Each reindeer “owner” was called by Dave to build engagement and anticipation
• Coordination & support: Daily promotional support from the on-air and digital teams
• Race Day Event: The Breeze Reindeer Race broadcast live on 19 December

• Strong listener engagement driven by a fun and easy festive mechanic
• High participation across The Breeze network via online registrations
• Increased website traffic to breeze.radio during the promotional period
• Positive listener feedback through phone calls and on-air interaction
• Excellent promotional value delivered through a mix of on-air, online and announcer-led content
• A memorable Christmas moment for the winning listener and great seasonal branding for Alloway Farm Market Bundaberg.

Blitzen won! Owned by listener Danielle Horsington!

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