Say I Do with the breeze

The Breeze partnered with Intercontinental Sanctuary Cove Resort to deliver the Win a Wedding promotion, a high-engagement, feel good campaign designed to showcase the resort as the Gold Coast’s premier wedding destination.

Listeners entered by sharing their love story, with the winning couple receiving an unforgettable wedding package at Sanctuary Cove valued at $18000

The campaign aired across The Breeze Breakfast Show, supported by on-air mentions, digital content, and a final winner call that delivered an emotional, memorable on-air moment.

• On-Air Promotion:
  Daily mentions, call-outs and story highlights across The Breeze Breakfast Show with Dave.
• Listener Competition:
  Audience invited to enter by sharing their proposal story and why they deserved to win.
• Winner Experience:
  A major wedding package at Intercontinental Sanctuary Cove Resort.
• Content Integration:
  Use of the winning call featuring Shelby and Matt, a heartfelt moment that created strong emotional resonance with listeners.
• Brand Alignment:
  Clear integration between The Breeze’s soft, feel-good format and the luxury, romantic positioning of Intercontinental Sanctuary Cove Resort.

• Strong Audience Engagement:
  High volume of listener entries with genuine stories, showcasing strong trust and loyalty to The Breeze brand.
• Emotional, Shareable Content:
  The final winner call created an on-air moment that was heartfelt, relatable, and highly shareable across social channels.
• Brand Uplift for Intercontinental Sanctuary Cove Resort:
  The campaign reinforced the resort as a premium wedding venue and generated meaningful exposure across The Breeze audience demographic (women 35+).
• Positive Listener Sentiment:
  Feedback highlighted excitement, joy, and connection to both the station and the partner brand.
• Successful Collaboration:
  The partnership delivered seamless integration, strong storytelling, and an outcome that exceeded expectations for both The Breeze and Intercontinental Sanctuary Cove Resort.

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