Silver Spurs Rodeo – Jimboomba

Radio Station: Rebel FM

Sponsor: Silver Spurs Rodeo / Jimboomba Silver Spurs Rodeo

Date of Activation: June 2026

Campaign Overview

Rebel FM partnered with Silver Spurs Rodeo to promote the Jimboomba Silver Spurs Rodeo through an event media partnership and ticket giveaway campaign.

The campaign ran from Monday 25 May to Sunday 14 June 2026, supporting the event held at Hills College, Jimboomba on Saturday 20 June 2026. The objective was to build local awareness for the rodeo across the Logan and Gold Coast markets, encourage ticket sales, and give Rebel FM listeners the chance to win their way to one of the region’s major local rodeo events.

Listeners were driven to the Rebel FM website to enter the competition for the chance to win 1 of 10 double passes to Silver Spurs Rodeo. The campaign combined on-air promotional activity, live reads, website support, organic social media and promotional graphics to keep the event front of mind in the lead-up to show day.

Campaign Objectives

The Silver Spurs Rodeo promotion was designed to raise awareness of the Jimboomba Silver Spurs Rodeo across Rebel FM’s Logan and Gold Coast audience, encourage local listeners to engage with the event, support event ticket sales, and provide Silver Spurs Rodeo with strong on-air and digital exposure through Rebel FM.

The campaign also created a simple and accessible entry point through the Rebel FM website, making it easy for listeners to enter while reinforcing the event details.

Campaign Inclusions

  • Rebel FM campaign support across the Logan and Gold Coast markets
  • 40 x 30-second on-air promotional commercials
  • Live reads across Rebel FM Breakfast and Drive
  • Website landing page with event information and competition entry form
  • 10 x double passes given away to Rebel FM listeners
  • Organic social media support linking back to the competition page
  • Promotional graphics for web and social media
  • Winner email and prize coordination
  • Winner names supplied to the event organiser for gate entry on the day

On-Air Activity

Rebel FM supported the campaign with a strong on-air presence designed to build awareness and drive listeners online to enter.

The promotional messaging focused on the key event details, including Silver Spurs Rodeo in Jimboomba, the Saturday 20 June event date, the Hills College location, the 4:00pm start time, the chance to win 10 double passes, and the call to enter through the Rebel FM website.

Live reads were also included across key programming, giving the campaign additional personality-led support and helping reinforce the event details with Rebel FM listeners.

Digital Activity

A dedicated competition landing page was created on the Rebel FM website to house the campaign.

The page included event information, prize details and an entry form capturing listener details including name, email, mobile number and city, town or suburb.
The landing page gave listeners a clear and easy way to enter the competition, while also promoting the event date, location and ticket purchase option.

Social Media Support

Organic social media was used to extend the campaign beyond on-air activity and direct followers to the Rebel FM website to enter.

The social messaging encouraged listeners to “saddle up” and get ready for Silver Spurs Rodeo, highlighting the chance to win 1 of 10 double passes to the Jimboomba event.

Social activity helped support awareness, online engagement and entry traffic to the campaign landing page.

Promotional Creative

Campaign creative was produced to support the promotion across Rebel FM digital platforms.

Creative assets included the website hero image, website preview image, website banner ads, Facebook organic social graphic and Instagram organic social graphic.

The creative focused on the event and the ticket giveaway, while keeping the Rebel FM and Silver Spurs Rodeo branding clear and consistent.

Competition Outcomes

The campaign gave Rebel FM listeners the chance to win 1 of 10 double passes to Silver Spurs Rodeo in Jimboomba.

Winners were selected at the close of the competition and notified by email. Their names were supplied to the event organiser, with tickets available at the gate on the day.

Prize: 10 x Double Passes
Event Date: Saturday 20 June 2026
Venue: Hills College, Jimboomba
Ticket Collection: Names at the gate

Campaign Outcomes

The Silver Spurs Rodeo campaign delivered a strong local awareness opportunity for the Jimboomba event through Rebel FM’s on-air and digital platforms.

The combination of promotional commercials, live reads, website content and social media helped keep the rodeo visible in the lead-up to the event and gave listeners multiple opportunities to engage with the campaign.

By directing listeners to the Rebel FM website to enter, the promotion also provided a clear digital pathway for audience engagement, while supporting Silver Spurs Rodeo with added exposure across the Logan and Gold Coast markets.

The campaign successfully connected a major local event with Rebel FM’s audience and helped position Silver Spurs Rodeo as an exciting local night out for rodeo fans, families and the wider community.

Summary

The Silver Spurs Rodeo – Jimboomba Ticket Giveaway was a targeted local event partnership that used Rebel FM’s broadcast and digital channels to promote the event, support ticket awareness and reward listeners with the chance to attend.

With strong on-air messaging, live read support, a dedicated website entry page and social media activity, the campaign helped generate awareness for the rodeo and created a clear call to action for local listeners.

Rebel FM was proud to support Silver Spurs Rodeo and help promote a major community event in Jimboomba.

Social Media Graphics

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