SIMPLY THE BEST – Rebecca O’Connor is Tina Turner at Twin Towns

Competition Overview – Simply The Best Live with Rebecca O’Connor

The Breeze delivered an engaging on-air and digital competition offering listeners the chance to experience Rebecca O’Connor as Tina Turner – Simply The Best, live at Twin Towns on Saturday 11 April.

This campaign tapped into strong audience nostalgia and music affinity, promoting a world-class tribute show featuring iconic Tina Turner hits including Proud Mary, Nutbush City Limits and Simply The Best.

Listeners entered via the Breeze website, submitting their details through a simple online form. Winners were randomly drawn and announced on-air, with live winner calls adding authenticity, excitement and appointment listening across the campaign period.

• 40 x 30-second Promotional Pointers  (20 per week from 31/03/26 – 07/04/26), including 10-second sponsor tag/credit
• 7 x Live Reads  Delivered by on-air talent to drive urgency, awareness and entries
• On-Air Winner Calls
• Digital Presence
  • Competition landing page on breeze.radio
  • Logo placement with backlink to client website
• Optional Autoresponder
  Immediate response to entrants including booking link
• Prize Allocation  5 x double passes supplied for promotional use
• Total Investment  $1,320 + GST

The campaign successfully generated strong listener engagement by combining compelling nostalgic content with a simple entry mechanic and high-value prize.

• High on-air frequency ensured strong reach and message recall across The Breeze audience
• Live reads and winner calls created authenticity and reinforced excitement around the promotion
• Digital entry via breeze.radio captured listener data and provided a seamless user experience
• The campaign aligned perfectly with The Breeze audience demographic, leveraging familiarity with Tina Turner’s music catalogue
• Delivered increased awareness and interest in the Twin Towns performance

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