Smokie Gets Hooked – Smokie & Dr Hook Tribute Show

Radio Station: The Breeze 100.6 Gold Coast

Date of Activation: February 2026

Overview

The Breeze 100.6 Gold Coast partnered with Wizzbang Entertainment to promote “Smokie Gets Hooked – The Smokie & Dr Hook Tribute Show”, scheduled for Friday 6 March 2026 at The Hinterlazznd Hotel Function Room.

The campaign was designed to build strong awareness among classic music fans and drive ticket sales through a combination of high-frequency on-air promotion and digital engagement.

Listeners were encouraged to enter a ticket giveaway competition, providing an engaging call-to-action that connected audience enthusiasm with event attendance. Promotion ran across key listening periods, with additional promotion on the Dave Stretton Breakfast Show, ensuring strong reach among The Breeze’s core audience.

The campaign positioned the show as a nostalgic celebration of classic hits from Smokie and Dr Hook while reinforcing the event as a must-see night for fans of 70s music

Inclusions

The campaign included a multi-platform promotional package designed to maximise reach, listener engagement, and ticket demand.

On-Air Promotion

40 x 30-second promotional commercials promoting the show (20 per week)
Sponsor credit mentions within promotional content
7 x live reads on the Dave Stretton Breakfast Show promoting the ticket giveaway
On-air winner announcements on 2 March and 3 March

Digital Integration

Dedicated competition entry landing page on the Breeze website
Client logo placement on the competition page
Backlinks to the ticket purchase page (Sticky Tickets)
Autoresponder encouraging entrants to purchase tickets if they didn’t win

Social Media Support

Organic promotional posts across Breeze social media channels
Promotion of both the competition and ticket purchase options

Creative & Content

Promotional graphics for website and social media
Competition entry form capturing listener details including name, email, mobile, and
postcode
Promotional copy highlighting classic hits from Smokie and Dr Hook such as Living Next Door to Alice, Needles and Pins, and When You’re in Love with a Beautiful Woman.

Outcomes

The campaign delivered strong audience engagement and awareness for the event through a mix of radio reach and digital interaction.

Listener Engagement

A ticket giveaway successfully attracted listener participation through the Breeze website competition page.
Multiple winners were selected and announced on-air, creating additional excitement and reinforcement for the event.

Competition Winners

The following listeners won double passes to attend the show:

Linda McDonald
Peter Bignell
Vicki Edgar
Lisa Costello
Gordon Johnson

Winners were notified by email and their names were provided to the event promoter for entry on the night.

From a listener

“Thanks The Breeze for your email and prize. Glenda and I looked forward to “Sharing the Night Together”. After we enjoyed a pleasant meal it was time to “Walk Right In and sit right down” and enjoy the show.

“Daydreamin” of when we were “Only Sixteen” or “A Couple More Years” looked around for “Sylvia’s Mother” only to see “Penicillin Penny”, “Roland the Roadie” and a “Mexican Girl”. Thanks Breeze and the band of great musicians for an enjoyable night, time to go home “Living Next Door to Alice”.”

Event Awareness

The campaign reinforced Smokie Gets Hooked as a nostalgic live entertainment event celebrating the music of Smokie and Dr Hook, helping generate excitement leading into the 6 March performance at The Hinterland Hotel.