Spaghetti & Jazz – Battle of the Buzzer
Radio Station: Rebel Gold Coast | The Grillaz with Cleggy & Scotty
Sponsor: Spaghetti & Jazz
Date of Activation: April 2026
Overview
The promotion invited listeners to enter online for the chance to go head-to-head with Scotty in a fast-paced live on-air buzzer battle. Each selected listener was challenged with five questions based around Italian language, music, cooking and Italian food. The best of five won, with successful listeners scoring $200 to spend on dinner at Spaghetti & Jazz.
The campaign gave Spaghetti & Jazz a fun, high-energy association with one of Rebel’s personality-driven programs, creating an entertaining listener mechanic that connected food, music, competition and local dining in a memorable way.
Promotional Inclusions
The campaign included a strong mix of on-air, digital and content-based promotional activity, designed to drive listener participation and create brand awareness for Spaghetti & Jazz.
On Air Promotion
The campaign was supported by promotional pointers across Rebel Gold Coast, encouraging listeners to enter via the Rebel website for their chance to take part in the Battle of the Buzzer.
The on-air creative used a high energy style with buzzer and grill sound effects, tying together the Grillaz brand, the restaurant theme and the competition mechanic. The messaging encouraged listeners to find out whether they had a “spaghetti head” or a “jazz brain” and positioned the prize as a fun night out at Spaghetti & Jazz.
Live On Air Competition Segments
Competition segments were scheduled within The Grillaz program across the campaign period. Each segment featured one selected listener going live to air against Scotty in a five-question buzzer battle.
This created entertaining live content for the program while giving Spaghetti & Jazz direct exposure within a relaxed, personality-led environment.
Website Entry Page
A dedicated competition entry page was created under the Rebel Gold Coast WIN section, giving listeners a clear place to enter their details for the chance to play.
Prize Integration
Each weekly winner received $200 to spend on dinner at Spaghetti & Jazz on the Gold Coast.
The prize was directly aligned with the client’s business, encouraging winners to experience the venue, enjoy the food and atmosphere, and connect with the Spaghetti & Jazz brand beyond the radio campaign.
Social Media Support
Organic social media activity was planned to support the campaign and add extra personality to the promotion. Content ideas included video based material featuring Scott and Chris, kitchen style content, and playful visual hooks around the Battle of the Buzzer theme.
Production Elements
A dedicated Battle of the Buzzer opener was produced for use during the competition segments, helping create consistency and recognition across the campaign.
Outcomes
The Spaghetti & Jazz Battle of the Buzzer campaign successfully delivered an entertaining and locally relevant promotion that aligned Spaghetti & Jazz with Rebel Gold Coast’s audience.
The campaign achieved the following outcomes:
Increased Brand Awareness
Spaghetti & Jazz received repeated exposure across Rebel Gold Coast through on-air promotional messaging, website integration and live competition segments within The Grillaz.
The repeated call-to-action encouraged listeners to associate Spaghetti & Jazz with food, fun, music and a memorable night out.
Strong Listener Engagement
The live buzzer battle format gave listeners a clear reason to enter and created an entertaining on-air experience. By placing listeners directly into the program and challenging them against Scotty, the campaign moved beyond a simple giveaway and became a shareable, personality-led promotion.
Effective Program Alignment
The promotion was a strong fit for The Grillaz, using the show’s personality, humour and energy to bring the campaign to life. The food-related theme tied naturally into the Grillaz brand, while the jazz and Italian food elements helped reinforce the Spaghetti & Jazz identity.
Direct Venue Connection
By offering $200 to spend at Spaghetti & Jazz, the campaign encouraged winners to visit the venue and experience the restaurant first-hand. This gave the client a direct customer outcome, while also creating positive word-of-mouth opportunities through the prize experience.
Memorable Creative Positioning
The “Spaghetti Head or Jazz Brain?” concept helped the campaign stand out. The use of buzzers, food references, live competition and playful language made the promotion easy to understand and easy to remember.
Summary
By combining live on air competition, strong personality integration, website entries, promotional pointers and social support, the campaign gave Spaghetti & Jazz a memorable presence with Rebel Gold Coast listeners.
The result was a lively and entertaining campaign that encouraged audience participation, promoted the restaurant experience and reinforced Spaghetti & Jazz as a great local destination for food, music and a night out.
Social Media Graphics
