Soaking Up Success: Bath Calm's Radio Advertising Journey with Rebel FM & The Breeze

Bath Calm, an Australian-owned company specialising in luxury bath and shower products, had a strong foothold in the B2B market, supplying high-end resorts and boutique accommodation. While they also sold directly to consumers online and through various stockists across Australia, online sales had been sluggish. The company, which previously relied solely on organic social media and SEO, sought to increase online sales and boost brand awareness across multiple markets, venturing into paid media and radio advertising for the first time.

Rebel Radio Network’s objectives for Bath Calm were clear and dual-faceted: to significantly increase overall brand awareness and, crucially, to drive a substantial rise in online sales.

The impact of the radio advertising campaign was immediate and striking. On the very first day the ad aired, Bath Calm, which had experienced no online sales for months, recorded two immediate online purchases. This initial success was a strong indicator of the campaign’s effectiveness. Furthermore, the positive trend in online sales continued consistently, extending even beyond traditional peak shopping periods, demonstrating sustained engagement and demand generated by the radio campaign.

The radio advertising campaign proved to be a transformative success for Bath Calm. Thanks to their advertising efforts on Rebel, the company experienced an astounding increase in online sales, soaring by over 1,000% between 2021 and 2022. This remarkable growth underscored the power of strategically implemented paid media, particularly radio advertising, in achieving both brand awareness and direct sales objectives for Bath Calm.