CD Pro Coating

Like many owner-operated trade businesses, Craig and Joe needed an affordable way to reach more local customers without taking time away from running the business.

Their goal was not simply to generate a quick burst of enquiries. They wanted to build awareness, establish trust and create a more consistent pipeline of pool restoration work throughout the Wide Bay region.

CD Pro Coating invested $1,500 across three months in a radio advertising campaign on The Breeze FM.

The campaign was designed specifically for an owner-operated business, providing the consistency needed to keep the CD Pro Coating name in front of local homeowners.

Rather than relying on customers to find them by chance, radio allowed Craig and Joe to regularly speak to potential clients across their service area and build familiarity before an enquiry was made.

The campaign completely changed the outlook for the business.

From their $1,500 investment, CD Pro Coating secured:

• Five pool restoration projects
• More than $40,000 in work
• A forward booking schedule stretching five months in advance
• New customers who specifically said they had heard the business advertised on The Breeze FM

The campaign also helped build trust before the first conversation took place. Customers were already familiar with the CD Pro Coating name when they called, making it easier for Craig and Joe to convert enquiries into booked work.

In Their Words

“We gave The Breeze FM $1,500. It brought in five pool restoration jobs and we’re now booked out five months in advance.”
“We’ve even had conversations with people who already trust us because they heard us on The Breeze FM.”
“If you’re a small business thinking about radio advertising, no questions—it’s done wonders for us. We would absolutely recommend it to any local business.”

Big Results Without a Big-Business Budget

CD Pro Coating’s story shows that radio advertising is not just for major brands with large marketing budgets.

With the right message, the right audience and a consistent campaign, a modest investment can produce a significant return for trades, owner-operators and small local businesses.

Investment: $1,500
Work generated: More than $40,000
Immediate return: More than 26 times the original advertising investment
Additional result: Booked five months in advance

Could Radio Do the Same for Your Business?

Your customers are already listening.

Our small-business radio packages are designed to help trades, owner-operators and local businesses build trust, generate enquiries and become the name customers remember when they are ready to buy.

Your customers are our listeners. Talk to us now.