Dunrite Termite & Pest Control: Building Brand and Business with Radio

Dunrite Termite and Pest Control aimed to elevate its market presence and cultivate a sustainable customer base within a highly competitive industry.

The core objectives for Dunrite were to:

• Increase sales by effectively directing potential customers to their website.
• Build significant brand awareness to generate new leads efficiently and cost-effectively.

Dunrite adopted a strategic approach by minimising its direct online advertising presence and instead leveraging radio and organic social media to drive web inquiries.

• Cost-Effective Branding: Recognising the high cost per lead in the saturated digital marketing space for pest control, radio was identified as a low-cost yet powerful medium for branding the business.
• Driving Online Conversions: The radio campaigns were designed to build brand recognition, which would then encourage listeners to seek out Dunrite online, converting inquiries into website visits.

Radio advertising has proven to be an ongoing success for Dunrite Termite and Pest Control:

• Sustained Growth: The campaigns have delivered continuous positive results, contributing significantly to the business’s growth.
• Effective Brand Awareness: Radio has been exceptionally successful in cost-effectively building strong brand awareness within the local market.
• High ROI: Dunrite has experienced excellent value for money with their radio advertising, consistently achieving tangible and positive outcomes.