Rebel Agency & Eureka Camping Retreat: Crafting an Invitation to Nature

Eureka Camping Retreat engaged Rebel Agency for a specialised graphic design project: the creation of a Trifold DL Flyer brochure. The core purpose of this project was to effectively promote the unique offerings of the Eureka Camping Retreat, serving as a tangible and inviting introduction to potential visitors.

The primary objective was to design a brochure that not only encapsulated the essence of Eureka Camping Retreat’s brand but also served as a powerful tool to entice potential visitors. This meant creating a piece that was:

• Visually appealing: Capturing the natural beauty and tranquil atmosphere of the retreat.
• Informative: Clearly showcasing the retreat’s various offerings and amenities.
• Brand-consistent: Reflecting the established aesthetic and tone of the Eureka Camping brand.
• Enticing: Inspiring a desire in readers to experience the retreat for themselves.

Rebel Agency was granted complete creative control over the brochure’s design, a testament to the client’s trust in our expertise. Our primary insight was to leverage the existing Eureka Camping website as the foundational guide for aesthetic and brand consistency. This allowed us to deeply understand the retreat’s visual language, tone, and the key selling points they wished to convey.

The Trifold DL Flyer format presented a unique opportunity to unfold a narrative. Our solution involved:

• Strategic Layout: We meticulously planned the brochure’s panels to create a logical flow of information, starting with an inviting cover, revealing key highlights in the inner panels, and concluding with essential contact and booking details. This ensured that the limited space of the DL format was utilised to its maximum potential, balancing striking visuals with concise, compelling information.
• Visual Storytelling: Drawing from the website’s imagery and brand style, we curated and integrated high-quality visuals that conveyed the retreat’s serene environment, diverse activities, and comfortable accommodations. The design focused on evoking a sense of escape and adventure, making potential visitors envision themselves enjoying the retreat.
• Harmonious Design Elements: We ensured that fonts, color palettes, and graphic elements were seamlessly integrated from the Eureka Camping brand guidelines, reinforcing recognition and trust. The design aimed for an organic, natural feel that aligned with the retreat’s outdoor theme, while maintaining a professional and approachable aesthetic.
• Information Clarity: Despite the visual emphasis, we prioritised clear and concise presentation of all necessary information about the retreat’s offerings, amenities, and unique selling propositions, ensuring the brochure was as informative as it was beautiful.

The collaboration between Rebel Agency and Eureka Camping Retreat culminated in a highly successful brochure design that perfectly met and exceeded the client’s expectations. The Trifold DL Flyer not only looked exceptional but also effectively communicated the retreat’s appeal, proving to be a valuable marketing asset.

The client’s satisfaction was eloquently captured in the testimonial from Ashleigh at Eureka:
“We love the design you’ve done for the brochure and good amount of information… Thank You so much you have done a wonderful job.” — Ashleigh, Eureka Camping Retreat

This feedback underscored Rebel Agency’s success in balancing creative freedom with strategic execution, delivering a visually appealing brochure that was also rich in content, thereby fulfilling the objective of enticing potential visitors and reinforcing the Eureka Camping Retreat brand.