MoneyLIKE

MoneyLIKE wanted Rebel Agency to build them a website to establish an easily accessible, centralised hub for their financial literacy principles. Founded by Susan Howard and Rob Brown to help young people understand financial concepts, they recognised that a website was crucial to reach a far broader audience than traditional methods. The site enables them to effectively deliver their engaging video content and fact sheets, thereby expanding their educational reach and enhancing their brand credibility as a key resource for financial education.

The primary objectives for MoneyLIKE’s collaboration with Rebel Agency were multifaceted:

• Establish a Centralized Hub: Create a single, intuitive online destination where all their financial literacy resources could be easily accessed.
• Expand Educational Reach: Break free from geographical limitations and reach a significantly larger demographic of young people.
• Enhance Content Delivery: Provide an effective and engaging medium for their video content and fact sheets.
• Boost Brand Credibility: Position MoneyLIKE as a leading, authoritative voice and go-to resource in the financial education sector.
• Improve Accessibility: Ensure the content was readily available to users across various devices and technical proficiencies.

Rebel Agency approached MoneyLIKE’s challenge with a deep understanding of their target audience and educational goals. The core insight was that for young people, a dynamic, visually appealing, and easy-to-navigate online experience was paramount. The solution involved developing a bespoke website that was not just a repository of information, but an interactive learning environment.

Key solutions implemented included:

• Intuitive User Interface: A clean, modern design with straightforward navigation, making it simple for users to find specific topics or browse content.
• Robust Content Management System: Integrating a system that allowed MoneyLIKE to easily upload, categorise, and manage their growing library of video lessons and downloadable fact sheets.
• Optimised Video Integration: Ensuring seamless playback of video content across all devices, crucial for their primary educational medium.
• Resource Library: Creating a well-organised section for fact sheets, categorised by topic for quick reference.
• Scalable Architecture: Building the site on a foundation that could easily expand as MoneyLIKE’s content and audience grew.
• Brand Reinforcement: Incorporating MoneyLIKE’s brand identity throughout the site, fostering trust and recognition.

The launch of the new MoneyLIKE website, built by Rebel Agency, marked a pivotal moment in their mission. The immediate results were impressive, demonstrating the power of a well-executed digital strategy:

• Significantly Expanded Reach: MoneyLIKE quickly began attracting a much broader national and international audience, far exceeding the limitations of their previous methods.
• Increased Content Engagement: The user-friendly design and seamless content delivery led to higher views for their videos and more downloads of their fact sheets.
• Enhanced Brand Authority: The professional and comprehensive website immediately elevated MoneyLIKE’s credibility, positioning them as a definitive resource for financial literacy among young people, educators, and parents.
• Positive User Feedback: Early feedback highlighted the ease of use and the effectiveness of the website in delivering complex financial concepts in an accessible manner.
• Foundation for Future Growth: The robust platform provided MoneyLIKE with the digital infrastructure needed to continue expanding their educational initiatives and impact for years to come