Paul Hill Realty - developing their brand on the Gold Coast

Paul Hill Realty set out to elevate their brand presence across the Gold Coast property market and attract a greater volume of property listings. Their brief to the Rebel Agency’s Ideas team was clear: develop a compelling content strategy and visual campaign that positioned Paul Hill Realty as a trusted, knowledgeable, and results-driven agency. The goal was to authentically showcase their local expertise, successful track record, and personal approach to property sales. The campaign was designed for rollout across digital platforms, including social media, website, and targeted display ads.

• Elevate Brand Presence: Significantly increase brand visibility and recognition within the competitive Gold Coast property market.
• Attract More Listings: Drive a higher volume of quality property listings for sale.
• Establish Trust & Expertise: Position Paul Hill Realty as a highly trusted, knowledgeable, and results-driven real estate agency.
• Showcase Authenticity: Highlight their genuine local expertise, proven success, and personalised client approach.
• Cross-Platform Engagement: Ensure the campaign effectively resonated across key digital channels including social media, the company website, and targeted display advertising.

Rebel Agency’s Ideas team identified that in a crowded real estate market, generic property photos and standard listings often fail to convey the true value and personal touch of an agency. The key insight was that prospective clients, both buyers and sellers, seek authenticity and a genuine connection with their agents. They wanted to see the people behind the brand, understand their local passion, and witness their success stories first-hand.

The solution was a multi-faceted video campaign designed to humanise the Paul Hill Realty brand and tell compelling stories:

• Agent Profile Videos: Short, engaging videos introducing the Paul Hill Realty team, highlighting their individual expertise, passion for the Gold Coast, and commitment to clients. This fostered trust and personal connection.
• Neighborhood Spotlight Series: Visually rich videos showcasing various Gold Coast suburbs, highlighting local amenities, lifestyle, and unique selling points. This reinforced Paul Hill Realty’s local expertise.
• Client Testimonial Videos: Authentic testimonials from satisfied clients, sharing their positive experiences with Paul Hill Realty, building social proof and credibility.
• Property Showcase Videos (Premium Listings): High-quality, cinematic walkthroughs of key properties, going beyond static images to create immersive experiences for potential buyers.
• “Behind the Scenes” Content: Short, candid clips showing the team’s dedication, market research, and community involvement, further emphasising their personal approach.

Rebel Agency handled the entire production process, from concept development and scriptwriting to filming, editing, and post-production, ensuring a consistent brand voice and high production quality across all assets.

The comprehensive video campaign delivered outstanding results for Paul Hill Realty, significantly surpassing their initial objectives:

• Increased Brand Awareness: Social media reach increased by 85%, and website video views soared by 120% within the first six months of the campaign launch.
• Boost in Listing Inquiries: Paul Hill Realty reported a 40% increase in direct inquiries from potential sellers expressing interest in listing their properties.
• Enhanced Engagement: The video content achieved an average engagement rate (likes, shares, comments) 3x higher than their previous static image posts on social platforms.
• Improved Conversion Rates: Properties featuring video tours saw a 25% faster sale cycle compared to those without, and the agency noted a 15% improvement in their lead-to-appointment conversion rate.
• Stronger Brand Perception: Post-campaign surveys indicated a significant uplift in perceptions of Paul Hill Realty as “trusted,” “knowledgeable,” and “client-focused” among target audiences.

The collaboration between Paul Hill Realty and Rebel Agency’s Ideas team proved the power of authentic video storytelling in a competitive market, solidifying Paul Hill Realty’s position as a leading agency on the Gold Coast.