Relyon Maintenance & Carpentry: Building a Brand That Stands Strong

Relyon Maintenance & Carpentry approached us with a clear vision: to develop a comprehensive brand identity from the ground up. This project encompassed everything from logo design to the creation of essential branding materials. Their core objective was to establish a brand that exudes professionalism, reliability, and high-quality craftsmanship in the maintenance and carpentry sector.

The primary goal for Relyon was to carve out a distinct and memorable brand presence. They needed a brand that resonated with trust and quality, reflecting their commitment to exceptional service. Specifically, the campaign aimed to:

• Design a robust and professional logo that would be instantly recognisable and adaptable.
• Develop a suite of cohesive branding materials to ensure a consistent brand image across all touchpoints.
• Increase local brand awareness and generate impressions through impactful mobile advertising.
• Ultimately, empower Relyon Maintenance & Carpentry with a strong, stand alone brand that could confidently represent their business.

Our initial discussions revealed that Relyon favored strong sans-serif fonts, a robust icon, or a simple logotype, with a preference for vibrant blues. They emphasised the need for an “edgy” feel that simultaneously conveyed trust, reliability, and quality.

Based on these insights, we developed a two-phase approach:

Phase 1: Logo Design
We focused on creating a logo that was both impactful and versatile. The design incorporated a strong visual element that could stand alone or be paired with the company name. A key feature of the logo was its interchangeable subtitles, allowing for flexibility in various applications while maintaining brand consistency. The chosen aesthetic skillfully blended modern edge with a sense of established reliability, using a refined color palette centered around their preferred vibrant blues.

Phase 2: Branding Materials
With the logo established, we extended the brand identity across a range of essential materials:

• Business Cards: Designed with a striking front that showcased the new logo and brand colors, and a practical white back for notes. The name font was meticulously matched to the “M&C” logo font for seamless integration, and a subtle half-cut logo on the back added a touch of unique professionalism.
• Email Signature: Developed to ensure consistent brand representation in all electronic communications. This professional closing provided immediate contact information and leveraged every sent email as an opportunity for brand recognition.
• Letterheads & Documents: Created with a clean, professional layout that reinforced the brand’s commitment to quality and attention to detail in all formal communications.
• Van Wrap: This was a crucial element for increasing local brand awareness. The design transformed Relyon’s vehicle into a dynamic mobile billboard, ensuring maximum impressions and projecting a highly professional image whether on job sites or in transit.
• Brand Guide: A comprehensive guide was compiled, detailing the final logo usage, color palette, and typography to ensure long-term brand consistency and integrity.

The comprehensive branding campaign for Relyon Maintenance & Carpentry was met with resounding success, as evidenced by the client’s enthusiastic feedback:

The van wrap immediately made an impact, with Jake Thompson, the owner of Relyon, stating, “Van looks so good, so happy with it.” This mobile advertising asset quickly became a powerful tool for generating local impressions and enhancing brand visibility.

The overall branding initiative was equally successful in establishing a strong and cohesive identity. Jake Thompson praised the outcome, saying, “Thanks for your help and work on everything very much appreciated. We are so happy with what we have. I really feel like the brand is strong and can stand alone. You have done a great job!” This feedback underscored the achievement of the core objective: creating a brand that felt robust, reliable, and capable of standing out in a competitive market.

Finally, the attention to detail in the business card design did not go unnoticed. Jake Thompson shared, “Cards look awesome thanks heaps for that. Love your work.”

By delivering a professional, reliable, and high-quality brand identity, we helped Relyon Maintenance & Carpentry not only achieve their initial objectives but also establish a strong foundation for continued growth and recognition in their industry.