SJ Ellis Accounting Services
A Success Story
Brief
Campaign Objectives
SJ Ellis Accounting Services, a trusted local firm based in Palm Beach, wanted to increase awareness and enquiries during the busy end-of-financial-year period. Their goal was to reach local residents and small businesses on the Gold Coast with a timely message that encouraged people to book their tax appointments early.
Insights and Solutions
Rebel Connect developed a short-term, results-driven radio campaign that ran over 10 weeks across Rebel 99.4 FM and The Breeze 100.6 FM. The creative concept used a light-hearted approach featuring “Sherlock Homes” and the tagline “that tax line is no joke” — making the message memorable while keeping the tone fun and approachable.
The campaign package included:
- 10-week on-air schedule across both Rebel and The Breeze
- Creative development and production of one professionally written and voiced radio commercial
- Call-to-action messaging designed to drive immediate response for EOFY bookings
Results
The campaign achieved strong engagement and generated an increase in enquiries during the promotion period. By pairing relatable humour with consistent radio frequency, SJ Ellis Accounting Services successfully reached local audiences and strengthened their brand presence ahead of tax season.
“I would like to personally thank you and the guys at Rebel for helping us with our ads this tax season. I believe that it has been a great success for our small family-run business.”