Tactical Edge: Igniting Excitement with Video and Content Creation

Tactical Edge sought to captivate their target demographic for their thrilling war games events and boost the sales and hire of Gel Blasters. Their brief to Rebel Agency’s Ideas team was clear: storyboard and create a dynamic video that vividly conveyed the excitement and adrenaline of the war games. The video was intended for use across their website and social media channels. The campaign also aimed to promote participating businesses within the war game events and was to be supported by a three-month radio campaign to build brand awareness.

The campaign had several key objectives:

1. To create widespread awareness of the regular war games event.
2. To significantly increase the sales of gel blasters and ammunition.
3. To boost enquiries and participation in future events.
4. To establish and enhance brand awareness for Tactical Edge as the premier convenor of War Games and a leading seller of Gel Blaster products.

Rebel Agency’s creative insight led to the development of an apocalyptic-style video, drawing inspiration from major Hollywood blockbusters like Rambo or Terminator. The visual aesthetic incorporated monochrome/sepia tones, dynamic drone footage, impactful animated font effects, and an epic, drum-based musical score to heighten the intensity and excitement. This visually compelling video was complemented by a supporting radio campaign that echoed the same thematic elements, promoting the war games and raising awareness for Tactical Edge Hobbies as the go-to outlet for gel blaster sales.

The strategic video and content creation, coupled with the supporting radio campaign, yielded impressive results. The video was extensively shared across all of Tactical Edge’s client social media platforms. It received prominent promotion via Rebel Agency’s website and social media accounts, and was further amplified across Rebel FM’s social media platforms. This multi-channel dissemination engaged thousands of followers and successfully reached an audience of over 10,000 individuals. The client expressed immense satisfaction, declaring it a “bloody great video,” underscoring the success of the collaboration in meeting their campaign objectives and thrilling their audience.