Tangalooma Island Resort – Grow a Mo Challenge

Radio Station: Rebel FM
Date of Activation: November 2025

Overview

The Rebel FM team once again rallied behind Movember, embracing the mighty moustache to spark conversations, raise awareness, and support critical research in men’s mental health and suicide prevention.

Throughout November, our on-air team, digital channels, and listeners united with one simple message: too many people are silently struggling, and no one should have to face their battles alone. Each mo grown became a symbol of hope, connection, and courage.

Rebel FM promoted the Grow a Mo Challenge across our website, social media, and on-air. Listeners were invited to vote for their favourite mo and go in the draw to win a 2 night stay at Tangalooma Island Resort, including return transfers and dolphin feeding for two. One team member also won the same prize.

Voting opened on 7 November, allowing time for each participant’s moustache to take shape.

Participants included:
 Scott H, Chris C, Dean C, Han W, John W, Dave S, Ashley P, Si D, and James.

Inclusions

Digital & Web

  • Custom-built landing page for voting, designed and implemented by Jerrell Byran.
  • Photo gallery featuring clean-shaven images from 1 November and weekly updates provided by Mandy.
  • Unlimited voting capability for listeners.
  • Participant photos displayed with first names and a dropdown voting menu.
  • Integrated Tangalooma Island Resort branding and imagery.
  • Banner link directing users to the official Movember donation page.
  • Full campaign content copy representing Rebel FM’s Movember message.

On-Air & Social Media

  • On-air promotion across all Rebel FM markets for the duration of the campaign.
  • Social media posts encouraging votes, donations, and awareness for men’s mental health.
  • Promotion of Tangalooma Island Resort as the major prize partner.

Prize

  • 2 night stay at Tangalooma Island Resort for both the winning team member and the winning listener.
  • Includes resort accommodation, return ferry transfers, and dolphin feeding experience for two.

Outcomes

Engagement & Participation

  • High listener engagement through consistent website traffic and repeat voting.
  • Strong participation from Rebel FM talent and behind the scenes staff, creating personality-driven content and boosting reach.
  • Ongoing sharing and visibility across social media throughout the month.
Winner Announcement

Brand Impact

  • Strengthened Rebel FM and Tangalooma Island Resort partnership through meaningful, community-focused promotion.
  • Positive sentiment generated around men’s mental health and suicide prevention messaging.
  • Increased awareness and support for Movember through direct donation links and repeated promotional messaging.

Photo Gallery

Social Media Graphics

Audio