Operation Winter Warrior

Operation Winter Warrior was an 8-week community campaign led by The Breeze Gold Coast and Logan, running from 13 April 2026 to 6 June 2026. The campaign was designed to raise awareness of winter hardship and encourage the local community, workplaces, schools and businesses to donate new winter essentials for Queenslanders doing it tough during the colder months.

The campaign was proudly supported by local Zarraffa’s Coffee stores, with the campaign message aligned to the sponsor tagline: “Your moment, Your Zarraffa’s.” Zarraffa’s locations across Logan and the Gold Coast served as key collection points, helping make donations easy and accessible for the community.

Operation Winter Warrior encouraged listeners to purchase one or two extra items while shopping and donate them to someone in need. Requested donations included new warm clothing, jumpers, coats, warm shirts, pyjamas, socks, beanies, scarves, children’s winter clothing, pet clothing and essentials, and non-perishable food items.

All donations stayed local, with Logan donations supporting Defenders for Hope and Gold Coast donations supporting Hearts of Purple.

The campaign included a strong mix of on-air, digital, social and community activation support across The Breeze Gold Coast and Logan.

On-Air Promotion
The campaign was supported with on-air promotional activity across the campaign period, including messaging that encouraged the community to collect donations, register workplaces, visit collection points and support the final distribution push.

The campaign schedule included three key promotional phases:
13 April – 26 April 2026
Initial campaign awareness phase, encouraging individuals, workplaces and businesses to begin collecting donations.

27 April – 28 May 2026
Community collection phase, promoting collection points and encouraging listeners to donate at participating Zarraffa’s Coffee stores or arrange workplace collections with Jodie Shepherd.

29 May – 6 June 2026
Final distribution and thank-you phase, acknowledging the community’s support and highlighting the distribution of donations to Hearts of Purple and Defenders for Hope.

Live reads ran on Tuesdays and Thursdays from 28 April to 28 May 2026, during the Breakfast Show with Dave Stretton, with three live reads scheduled per day before 8:30am.

Community Collection Activations
The Breeze Street team, along with Jodie Shepherd, visited participating collection locations across Logan and the Gold Coast. Each visit took place between 8:30am and 9:30am, with additional Q Super Centre collection activity scheduled during weeks three and five.

Collection activations included:

Landing Pages
Landing page content was prepared for both Breeze markets:

Breeze Logan
Promoting Defenders for Hope and Logan’s Breeze 92.1 FM.

Breeze 100.6 FM Gold Coast
Promoting Hearts of Purple and the Gold Coast’s Breeze 100.6 FM.

The landing pages included campaign information, donation item suggestions, charity partner details, collection messaging, workplace and school registration prompts, and a contact form for listeners and organisations wanting more information.

Social Media
Organic social media activity was included to encourage workplace and school collections, general public donations, Breeze personality involvement, and community awareness around Defenders for Hope and Hearts of Purple. The content direction included the use of graphics, video and donation-focused messaging.

Sponsor Integration
Zarraffa’s Coffee was integrated throughout the campaign via on air messaging, collection point activity and store-specific promotional mentions. Sponsor messaging included references to local Zarraffa’s Coffee stores, drive-thru convenience, locally owned stores, single origin beans, freshly baked cookie and croissant range, and extended opening hours compared with many other coffee shops.

The campaign created a clear and accessible pathway for listeners to help by purchasing and donating new winter essentials at participating Zarraffa’s Coffee locations and community collection points. By using Zarraffa’s stores across the region as donation hubs, the campaign made it easy for individuals, families, workplaces and schools to contribute in a practical and meaningful way.

The on-air and community activation strategy helped maintain campaign momentum across multiple weeks, with live reads, promotional pointers, street team appearances and Jodie Shepherd’s collection visits reinforcing the donation message and keeping the campaign visible in the community.

The campaign also delivered strong community alignment for Zarraffa’s Coffee, positioning participating stores as active supporters of local families and charities during a period of seasonal need.

Donations collected through the campaign were directed to local charity partners, with Defenders for Hope supporting Logan and Hearts of Purple supporting the Gold Coast, ensuring the impact of the campaign remained local and relevant to the communities involved.

Social Media Graphics

Photos

Videos

Audio