The Seekers Georgy Girl at the 12th Night Theatre
Overview
Georgy Girl – The Seekers Musical was promoted across Breeze as a listener competition designed to generate excitement around the Brisbane season of this much-loved Australian stage production. The promotion gave listeners the chance to win one of 10 double passes to attend the 7:30pm performance on Thursday 4th June 2026 at 12th Night Theatre Brisbane.
The campaign positioned the show as a feel-good live entertainment experience, celebrating the music and story of The Seekers, and appealed strongly to Breeze’s audience through nostalgia, iconic songs and the promise of a memorable night out. The promotion was supported by on-air messaging and competition activity encouraging listeners to enter via the Breeze website.
Winners:
Tiffany Russell
Marc Aldridge
Sandy Pittis
Susan Felmingham
Shane Gwynne
Inclusions
- On-air promotion across Breeze
- Live reads by announcers promoting both the show and the ticket giveaway
- Competition promos highlighting the chance to win 10 double passes
- Messaging focused on the Thursday 4th June 2026, 7:30pm performance
- Promotion of the full show season running 03rd to 13th June 2026
- Website competition page with entry mechanism
- Call to action directing listeners to enter via the Breeze website
- Sponsor/promotional alignment with Legend House
- Promotional copy featuring key show selling points including:
- The story of The Seekers
- Iconic songs such as Georgy Girl, I’ll Never Find Another You, A World of Our Own and The Carnival is Over
- A night of music, memories and feel-good entertainment
Outcomes
The promotion successfully created awareness for Georgy Girl – The Seekers Musical and helped position the production as a must-see live event for Breeze listeners. By aligning the competition with a well-known and much-loved Australian music story, the campaign delivered strong audience relevance and reinforced Breeze’s connection with entertainment, nostalgia and quality listener experiences.
The ticket giveaway provided a compelling incentive for audience engagement, driving attention to the Breeze website and encouraging listener interaction with the promotion. On-air support helped build familiarity with the show dates, venue and performance details, while repeated messaging reinforced key information around ticket sales and the limited opportunity to win.
Overall, the campaign delivered a strong promotional presence for the production, highlighted the Brisbane season at 12th Night Theatre, and created excitement around the Thursday 4th June 2026 performance. The promotion also strengthened brand alignment between Breeze, Legend House and a high-quality theatrical event likely to resonate with the station’s core audience.
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